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Nutzenorientierte Qualitaetskostenrechnung

Nutzenorientierte Qualitaetskostenrechnung


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About the Book

Die Qualitat eines Produktes oder einer Dienstleistung aus Sicht des Kunden ruckt immer mehr in den Mittelpunkt des Interesses moderner Konzepte der Unternehmensfuhrung. Die Analyse verschiedener Qualitatskonzepte bildet dabei den Hintergrund fur eine Auseinandersetzung mit den in Wissenschaft und Praxis bekannten Qualitatskostenrechnungen. Der zentrale Kritikpunkt an diesen Systemen ist die fast vollstandige Vernachlassigung der Wunsche und Bedurfnisse der Nachfrager. Gerald Graf beschreibt eine fundierte Methode zur Erfassung und Schatzung von kundenorientierten Qualitatskosten auf Basis der Prozesskostenrechung. Er bereitet das dazu erforderliche Wissen auf und stellt neue Schatzmethoden vor, die auf Verfahren der praskriptiven Entscheidungstheorie zuruckgreifen. Das Buch wendet sich an Dozenten und Studenten der Betriebswirtschaftslehre sowie an das Management von Unternehmen."
About the Author: Der Autor: Gerald Graf wurde 1965 in Schwabisch Gmund geboren. Er studierte Betriebswirtschaftslehre an der Universitat Mannheim. Anschliessend war er wissenschaftlicher Mitarbeiter am Institut fur Marketing und am Lehrstuhl fur Allgemeine Betriebswirtschaftslehre und Marketing II an der Universitat Mannheim, wo er 1997 seine Promotion abschloss."


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Product Details
  • ISBN-13: 9783631331194
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Sub Title: Ansaetze Zur Erfassung Und Marktorientierten Schaetzung Von Qualitaetskosten Auf Basis Der Prozesskostenrechnung
  • Width: 148 mm
  • ISBN-10: 3631331193
  • Publisher Date: 01 Feb 1998
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 298
  • Series Title: European University Studies. Series V, Economics and Managem
  • Weight: 470 gr


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Nutzenorientierte Qualitaetskostenrechnung
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