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Nutzung von Social Media Data Analytics zur Verbesserung von Bankdienstleistungen

Nutzung von Social Media Data Analytics zur Verbesserung von Bankdienstleistungen


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About the Book

Mit der rasant zunehmenden Nutzung sozialer Medien wie Facebook, Twitter, LinkedIn und Instagram gehen Unternehmen nun dazu über, diese Technologie zu nutzen, um geschäftliche Vorteile zu erzielen. In dieser Studie wird untersucht, welche Möglichkeiten soziale Medien bieten und wie sie von Banken genutzt werden können, um sich von ihren Mitbewerbern abzuheben, indem sie ihren Kunden verbesserte Produkte und Dienstleistungen anbieten und ihnen so ein einfaches und ansprechendes Erlebnis bieten. Die beiden wichtigsten Herausforderungen, denen sich Banken heutzutage stellen müssen, sind die Gewinnung neuer Kunden und die Bindung der bestehenden Kunden. Unserer Ansicht nach liegt der Schlüssel darin, Kunden nicht länger als Segmente zu behandeln, sondern alle Kundeninteraktionen und Dienstleistungen zu personalisieren. Dies kann durch den Einsatz der neuesten technologischen Fortschritte in den Bereichen Big Data Analytics, Künstliche Intelligenz (KI) und maschinelles Lernen erreicht werden. Die Studie schlägt auch einen Rahmen für Social Media Analytics und seine wichtigen Komponenten vor, um alle technischen und geschäftlichen Aspekte des Retail- und Online-Bankings zu berücksichtigen.


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Product Details
  • ISBN-13: 9786206893271
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 263 gr
  • ISBN-10: 6206893278
  • Publisher Date: 29 Nov 2023
  • Height: 229 mm
  • No of Pages: 136
  • Spine Width: 8 mm
  • Width: 152 mm


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Nutzung von Social Media Data Analytics zur Verbesserung von Bankdienstleistungen
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