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O Desenvolvimento Sustentável Baseado no Marketing Ambiental Híbrido como Ferramenta Educorporativa

O Desenvolvimento Sustentável Baseado no Marketing Ambiental Híbrido como Ferramenta Educorporativa


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About the Book

Academic Paper from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, language: Portugues, abstract: No atual estágio de exploração do planeta, apresentando problemas como esgotamento de recursos naturais e mudanças climáticas, se mostra necessária uma nova forma de desenvolvimento que aliada ao crescimento econômico possa trazer resultados positivos na recuperação do planeta. Dessa maneira, a pesquisa busca explanar os assuntos que envolvem o desenvolvimento sustentável e os seus benefícios para a economia, sociedade e recursos naturais; destacando principalmente as vantagens competitivas apresentadas nas organizações que buscam agregar em sua atuação as pautas de responsabilidade socioambiental e os benefícios da utilização da ferramenta de marketing ambiental como diferencial para a melhoria da imagem a partir dos valores socioambientais associados. A pesquisa foi desenvolvida por meio de um estudo de caso no Empório GreenCare, onde desenvolveu-se o levantamento das atividades da empresa para avaliar sua forma de atuação dentro dos parâmetros de sustentabilidade; e foram aplicados dois questionários voltados para consumidores e profissionais, com o objetivo de fazer uma análise das relações de consciência ambiental no parâmetros de consumo e atuação empresarial, proporcionando uma visão do atual mercado e de que maneira os resultados podem ser utilizados em benefício da empresa foco do estudo. Foi observado um crescente número de consumidores conscientes que se mostram cada vez mais dispostos a exigir das organizações uma maior responsabilidade sobre seus produtos, sendo os principais responsáveis pela mudança; assim como o engajamento de profissionais que buscam aliar a responsabilidade socioambiental a sua atuação nas organizações; demonstrando um mercado que apresenta oportunidade competitiva para empresas que investem na sustentabilidade de suas atividades e principalmente a perpetuação dessa tendência ao longo dos an


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Product Details
  • ISBN-13: 9783346695352
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 98
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3346695352
  • Publisher Date: 25 Jun 2022
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 190 gr


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O Desenvolvimento Sustentável Baseado no Marketing Ambiental Híbrido como Ferramenta Educorporativa
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