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Obstáculos Ao Empreendedorismo Bem-Sucedido

Obstáculos Ao Empreendedorismo Bem-Sucedido


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About the Book

Durante a quarentena covid-19, muitas pessoas ousaram se tornar empreendedores, mas muito poucas conseguiram tornar seus empreendimentos bem-sucedidos, lucrativos e sustentáveis em um ambiente virtual e altamente competitivo. A chave do sucesso estava no desempenho do empreendedor para enfrentar e superar os diferentes obstáculos que afetaram o empreendedorismo durante a pandemia. Neste caso, a pesquisa é descritiva, com uma abordagem quantitativa, desenho de campo não-experimental e a amostra é composta por 660 empresários de sucesso. Foi utilizada uma pesquisa, com o apoio de 300 entrevistadores de universidades privadas como a UIP-UAM-ULATINA e UNESCPA. Os resultados identificaram os seguintes resultados: um total de 07 obstáculos classificados como principais obstáculos, tais como medo do fracasso, vendas pela Internet, falta de capital, aquisição de matérias-primas, concorrência, distribuição e falta de experiência. Concluiu-se que os bem-sucedidos empreendedores panamenses resilientes utilizaram estratégias inovadoras e personalizadas, adaptadas aos diferentes obstáculos e que conseguiram superá-los de forma eficiente e eficaz.


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Product Details
  • ISBN-13: 9786204089102
  • Publisher: Edicoes Nosso Conhecimento
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 154 gr
  • ISBN-10: 6204089102
  • Publisher Date: 17 Sep 2021
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm


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