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Offshoring in deutschen Unternehmen

Offshoring in deutschen Unternehmen


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About the Book

Täglich berichten die Medien von Unternehmen, die die Entscheidung treffen, Standorte ins Ausland zu verlagern. Der reine Export von Waren und Dienstleistungen reicht in vielen Branchen heute nicht mehr aus, um Kundenbedürfnissen und den Herausforderungen die die internationale Konkurrenz mit sich bringt, gerecht zu werden. Der immer größer werdende Wettbewerbsdruck in Deutschland zwingt daher derzeit viele Unternehmen ihren bisherigen organisatorischen Aufbau und strategische Verhaltensweisen neu zu überdenken. Sie müssen zur Erhaltung ihrer Wettbewerbsfähigkeit die Vorteile von internationalen Standorten durch Investitionen ins Ausland nutzen. Nicht mehr nur Großunternehmen und Konzerne sind davon betroffen. Auch kleine und mittlere Unternehmen sehen sich mit dem Problem des Wettbewerbdrucks konfrontiert. Auch sie müssen Vertriebs- und Produktionsstandorte außerhalb ihrer vertrauten Heimatregion aufbauen. Durch seine Exportabhängigkeit ist Deutschland eines der Länder, das mit am stärksten in das globale Wirtschaftsnetz eingebunden ist und den internationalen Wettbewerbsdruck ausgesetzt ist. Die Möglichkeiten, Kosten durch Auslandsverlagerung in so genannte Niedriglohnländer einzusparen oder neue Märkte zu erschließen, sehen daher viele Unternehmen als Chance, dem Wettbewerbsdruck stand zu halten und ihr Bestehen zu sichern. Dieses Buch beschäftigt sich mit den Fragen, die sich ein Unternehmen im Vorfeld stellen muss, wenn es einen Offshoring-Prozess durchführen will. Darüber hinaus will die Studie Risiken aufzeigen und Werkzeuge vermitteln, um eine Standortentscheidung durchzuführen.
About the Author: Jan Hartmann wurde 1982 in Würzburg geboren. Nach seiner Berufsausbildung zum Mechatroniker, entschied sich der Autor, seine fachlichen Qualifikationen durch ein Studium des Wirtschaftsingenieurwesens weiter auszubauen. Das Studium an der Hochschule Aschaffenburg schloss er im Jahre 2009 erfolgreich ab. Bereits während des Studiums sammelte Herr Hartmann umfassende praktische Erfahrungen in der Logistik und Produktionstechnik. Schon immer interessierte er sich hier, wie man die Vorteile der Globalisierung in den Bereichen eines Unternehmens nutzen könne. Vor allem Osteuropa, wo der Autor auch Zeit in Form eines Auslandssemesters verbrachte, faszinierte ihn hier sehr.


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Product Details
  • ISBN-13: 9783836687119
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 178 mm
  • ISBN-10: 3836687119
  • Publisher Date: 12 Feb 2010
  • Height: 254 mm
  • No of Pages: 104
  • Series Title: German
  • Weight: 245 gr


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