Astoundingly Amazing!
Bonafide Beguiling!
Contagiously Crafty!
A keepsake collection of advertisements - in their actual form - as published in long-forgotten newspapers of the Flathead Valley of Montana, such as The Flathead Herald-Journal, The Kalispell Graphic, The Lakeshore Sentinel, and more.
Historian Jaix Chaix and designer Paul Alvord have pored over thousands of newspaper ads from the 1890s through the 1920s for a glimpse of the "rhyme and rhetoric" and "gags and gimmicks" of ads of a bygone era.
Beyond nostalgia, this collection also reveals a fascinating history of the Flathead Valley of Montana from the erstwhile purveyors of goods and merchandise, to once-necessary services such as blacksmithing and draying, to the revolutionary advancements of electricity and the automobile. The ads also depict how typography and typesetting and styles of newspaper advertising evolved from the handiwork of the "pioneer days" to the era of "modern mechanization."
This curio of old-time, printed persuasion can put "old things" in a "new light" each time you browse through it...
About the Author: Jaix Chaix is a writer, researcher, historian, and lecturer primarily concerned with local histories of Montana and the West.
He writes a weekly "Landmarks" column for the Flathead Beacon newspaper about historic homes and places of the Flathead Valley of Montana.
Mr. Chaix also lectures about history (whether about historical architecture, or peculiar tragedies marked in some forgotten cemetery).
Notably, Chaix prefers telling history "like it is" - without "sanitizers" or most common filters - out of respect, reverence, and remembrance for people and places of the past.
