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Online Reputation Mechanisms

Online Reputation Mechanisms


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About the Book

Online Reputation Mechanisms nutzen die in Online-Netzwerken stattfindende persönliche Kommunikation, um durch das Sammeln von Nutzerbewertungen gezielt Reputation zu erzeugen. In diesem Buch werden verschiedene Anwendungen dieser Mechanismen dargestellt und deren Bedeutung für Unternehmen und Konsumenten herausgearbeitet. Anschließend wird diskutiert, welche Schritte Unternehmen setzen können, um ihre so erlangte Online-Reputation zu managen. Von besonders großer Bedeutung sind Online Reputation Mechanisms in der Hotel-Industrie: verschiedene Studien haben gezeigt, dass Online-Bewertungen großen Einfluss auf die Buchungsentscheidung haben. Daher wird schließlich anhand von Beispielen aus der Hotel-Industrie gezeigt, wie Unternehmen in der Praxis mit Online-Bewertungen umgehen.
About the Author: Iris C. Rauh, geboren 1984, Studium der Internationalen Betriebswirtschaft an der Universität Wien.


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Product Details
  • ISBN-13: 9783631601518
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
  • Binding: Hardback
  • Height: 210 mm
  • No of Pages: 114
  • Series Title: Electronic Business
  • Sub Title: Online-Reputation Und Deren Management Am Beispiel Der Hotelindustrie
  • Width: 148 mm
  • ISBN-10: 3631601514
  • Publisher Date: 27 Jan 2011
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 308 gr


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