Online-Kommunikationsprozess bei Onlineauftritten
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Online-Kommunikationsprozess bei Onlineauftritten

Online-Kommunikationsprozess bei Onlineauftritten


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International Edition


About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, IU Internationale Hochschule, Veranstaltung: Online Marketing, Sprache: Deutsch, Abstract: Ziel dieser Hausarbeit ist es, den Online-Kommunikationsprozess zu definieren und die Eigenschaften der Online-Kommunikation aufzuzeigen. Zusätzlich wird auf das Sender-Empfänger-Modell nach Claude Shannon und Warren Weaver eingegangen. Um die theoretischen Erkenntnisse zu vertiefen und das Ziel zu erfüllen, wird die Umsetzung dieser Prinzipien anhand der Website und des Instagram-Accounts der junglück GmbH analysiert. Werbung und Marketing haben sich über Jahrzehnte hinweg kaum verändert. Print-, TV- und Direktwerbung waren ein eingespieltes Team. Aber seit Mitte der 1990er-Jahre hat sich alles geändert. Fast über Nacht hat das Internet die klassischen Medien unterwandert. Die Art und Weise, wie wir Online kommunizieren, hat sich grundlegend verändert. Gegenstand der Hausarbeit ist der Online-Kommunikationsprozess. Dabei stehen primär die Eigenschaften dieser, sowie das Sender-Empfänger-Modell im Vordergrund. Die Möglichkeit, über das Internet zu kommunizieren, hat die Kommunikation zwischen Kunden und Unternehmen immer mehr verändert. Dies wird anhand des Sender-Empfänger-Modells deutlich. Unternehmen, die sich diesen Veränderungen anpassen und die Prinzipien der Online-Kommunikation in ihren Auftritt etablieren, können einen entscheidenden Vorteil gegenüber der Konkurrenz erlangen.


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Product Details
  • ISBN-13: 9783346931313
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eigenschaften der Online-Kommunikation am Beispiel der junglück GmbH
  • Width: 148 mm
  • ISBN-10: 3346931315
  • Publisher Date: 15 Aug 2023
  • Height: 210 mm
  • No of Pages: 28
  • Spine Width: 2 mm
  • Weight: 100 gr


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