Onpage Suchmaschinenoptimierung. Strukturelle, inhaltliche und technische Anpassungen
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Onpage Suchmaschinenoptimierung. Strukturelle, inhaltliche und technische Anpassungen

Onpage Suchmaschinenoptimierung. Strukturelle, inhaltliche und technische Anpassungen


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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,0, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklinghausen, Sprache: Deutsch, Abstract: Die Arbeit thematisiert die Onpage Suchmaschinenoptimierung. Jeden Tag wächst das World Wide Web um weitere Informationen, die sich aus Filmen, Nachrichten, Bildern, Apps und vielem mehr zusammensetzen. Wären diese Massen an Daten nur ungefiltert (beispielsweise in Form einer Liste) verfügbar, hätte das Internet sich vermutlich nicht als Medium zur Informationssuche durchgesetzt. Durch Suchmaschinen (wie Google, Bing, Yahoo! Search, und so weiter) wird aber genau dieses Problem der Informationsselektion gelöst, indem nach bestimmten Suchbegriffen gefiltert werden kann. Sie stellen indexbasierte Softwareprogramme (Crawler oder auch Robots genannt) dar, die automatisch das Internet durchsuchen und die Ergebnisse nach Relevanz darstellen. Diese Analyse wird auch als "Crawlen" bezeichnet. Die Platzierung der eigenen Homepage in dem Suchergebnis (auch Search Engine Result Page oder kurz SERP genannt), kann generell auf zwei Arten erfolgen: Suchmaschinenoptimierung (SMW oder auch Search Engine Optimization, kurz SEO) und Suchmaschinenwerbung (Search Engine Advertising oder kurz SEA).


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Product Details
  • ISBN-13: 9783346022929
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346022927
  • Publisher Date: 22 Aug 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr


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