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Open Source E-Commerce Leitfaden

Open Source E-Commerce Leitfaden


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About the Book

Mit der starken Verbreitung des Internets zum Ende der neunziger Jahre hin begann auch die Erfolgsgeschichte des Online Handels. Der Begriff Online-Handel bezeichnet im Allgemeinen jede geschäftliche Transaktion, bei der zwischen dem Anbieter und dem Nachfrager für die Leistungspräsentation, -erbringung oder -vereinbarung im World Wide Web elektronische Kommunikationstechniken eingesetzt werden. Diese Arbeit konzentriert sich neben B2B, C2B und C2C auf die elektronische Erfüllung der Geschäftsbeziehung B2C. Bei der Auswahl des optimalen Shop Systems gibt es verschiedene Vorgehensweisen. Ein ausschlaggebender Grund für die Entscheidung zu einem kostenfreien Open Source Shop System sind meistens die geringeren Anschaffungskosten für Software und Hardware. Diese Einsparung kann sich jedoch schnell negativ auswirken, wenn nicht weitere Kriterien bei der Auswahl beachtet werden. Ein umfassender Systemvergleich, angepasst an die Anforderungen des Unternehmens und an die Qualifikation der Mitarbeiter, spielt dabei eine wichtige Rolle. Diese Arbeit führt einen allgemeinen Vergleich der Systeme Magento Community Edition, OXID eShop, PrestaShop und FWP Shop durch. Im Anschluss an diese Systemanalysen folgt ein Systemvergleich unter den Kriterien Installation, Serverlast & Ladezeit, Usability Backend, Analyse & Statistik, Extension, Deuter Markt - Vorbereitung, Frontend Gestaltung, SEO, Zahlungs- & Versandoptionen, Sicherheit, Absatzoptimierung sowie Logistik & Buchhaltung. Dem voran bildet eine umfassende Nutzwertanalyse mit einer prozentualen Gewichtung eine objektive Entscheidungsgrundlage. Die Auswahl der passenden Shop Software ist dennoch abhängig von den individuellen Bedürfnissen der einzelnen Shop Betreiber. Passen Sie die Gewichtung der einzelnen Nutzwerte auf ihre Prioritäten an und erlangen Sie ein individuelles Ergebnis. Nutzen Sie die Resultate dieser Arbeit für Ihr E-Commerce Projekt.
About the Author: Leroy Füllgraf, B. Sc., studierte Wirtschaftsinformatik in Brandenburg an der Havel und war dadurch zum Verständnis und zur Gestaltung von betrieblichen Prozessen und Software-Systemen sowie deren Optimierung befähigt. Er besitzt ein betriebswirtschaftliches und grundlegendes volkswirtschaftliches Wissen sowie die Kenntnis technischer Konzepte, insbesondere der Informatik. Bereits während des Studiums sammelte der Autor umfassende praktische Erfahrungen im E-Commerce Bereich. Die elektronische Vermarktung von Produkten und die Entwicklung verschiedener Web-Shop Systeme inspirierten ihn, sich der Thematik des vorliegenden Buches zu widmen.


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Product Details
  • ISBN-13: 9783842892743
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 168 gr
  • ISBN-10: 3842892748
  • Publisher Date: 06 Feb 2013
  • Height: 210 mm
  • No of Pages: 88
  • Series Title: German
  • Sub Title: Analyse, Evaluierung und Vergleich von Open Source Web-Shop Systemen
  • Width: 148 mm


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