Operadores móveis na Costa do Marfim by N'Da N'Guessan Joel Ekra
Operadores móveis na Costa do Marfim

Operadores móveis na Costa do Marfim


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About the Book

As telecomunicações são hoje uma componente importante do projecto de emergência da Costa do Marfim. Da rede telefónica fixa à telefonia móvel, passando pela Internet e pelo sistema informático, as telecomunicações desenvolvem-se rapidamente e são utilizadas na vida quotidiana pela administração, pelo sector privado e pela população em geral. Este boom tecnológico explica-se pelas disposições jurídicas e institucionais adoptadas pela Costa do Marfim neste domínio, mas também pela evolução das telecomunicações no mundo. Com efeito, este sector é bastante atractivo, dada a multiplicidade de operadores que se encontram em concorrência feroz entre si, nomeadamente a ORANGE CI, a MTN CI e a MOOV CI, e os consumidores tornaram-se multi-subscritores na sequência das diferentes ofertas destes operadores. Para compreender esta situação, é importante ir às fontes e, por isso, seria razoável realizar um estudo, que nos leva a centrar-nos nesta questão espinhosa: "como aumentar a quota de mercado num ambiente em que os clientes são multi-subscritores?


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Product Details
  • ISBN-13: 9786205962473
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Weight: 141 gr
  • ISBN-10: 6205962470
  • Publisher Date: 30 Apr 2023
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: desafios económicos
  • Width: 152 mm


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