Organisationstypspezifische Kernkompetenzen genossenschaflticher Unternehmen und deren Nutzung im Wettbewerb
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Organisationstypspezifische Kernkompetenzen genossenschaflticher Unternehmen und deren Nutzung im Wettbewerb

Organisationstypspezifische Kernkompetenzen genossenschaflticher Unternehmen und deren Nutzung im Wettbewerb


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About the Book

Inhaltsangabe: Einleitung: Unternehmungen, die in einem konkurrenzorientierten Umfeld Wettbewerbsvorteile generieren wollen, müssen sich von Ihren Mitanbietern differenzieren. Jedoch gleichen sich Qualitäten, Preise, Produkteigenschaften und Dienstleistungen immer weiter an, so dass die notwendige Profilierung zur Herausforderung für das Management werden kann. Mit der Kernkompetenzperspektive, die in dieser Arbeit speziell auf die genossenschaftliche Unternehmung angewendet wird, bietet sich dem strategischen Management die Möglichkeit, das Potenzial ihres Unternehmens aus einem ressourcen- und kompetenzbasierten Blickwinkel zu betrachten. Die Kernkompetenzperspektive fordert bei der Generierung von Wettbewerbsvorteilen die Konzentration auf individuelle Ressourcen- und Kompetenzenbündel. Die einzigartigen und individuellen Fähigkeiten einer Unternehmung sind es, die langfristigen Erfolg versprechen. Die Arteigenheit der Genossenschaft enthält spezielle Kernkompetenzen, die von keiner anderen Gesellschaftsform entwickelt werden können. Richtig erkannt und eingesetzt bergen diese Kernkompetenzen enormes Potenzial zur Abgrenzung und damit zur Mitgliedergewinnung sowie -bindung. Es wird deutlich, dass organisationstypspezifischen Kernkompetenzen mit dem genossenschaftlichen Selbstverständnis eng verbunden sind. Diese Arbeit identifiziert genossenschaftliche Kernkompetenzen und gibt Anregungen, wie diese im wettbewerbsnahen Umfeld eingesetzt werden könnten. Inhaltsverzeichnis: Inhaltsverzeichnis: AbbildungsverzeichnisV AbkürzungsverzeichnisVI 1.Einleitung1 1.1Problemstellung1 1.2Gang der Untersuchung2 2.Die Kernkompetenzperspektive im strategischen Management2 2.1Das strategische Management als Bezugsrahmen2 2.2Marktorientierter und ressourcenorientierter Strategieansatz3 2.2.1Market-based-View of Strategy4 2.2.2Resource-based-View of Strategy6 2.3Die Kernkompetenzperspektive8 2.3.1Begriffliche Abgrenzungen8 2.3.2Darstellung des Kernkompetenzansatzes


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Product Details
  • ISBN-13: 9783838673851
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3838673859
  • Publisher Date: 03 Nov 2003
  • Height: 210 mm
  • No of Pages: 106
  • Series Title: German
  • Weight: 199 gr


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