Organizzare eventi by Filippo Maria Cailotto - Bookswagon
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Organizzare eventi

Organizzare eventi


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International Edition


About the Book

All'interno di questo libro scoprirai:

COME IL MARKETING PUÒ GARANTIRTI PIÙ EFFICACIA
Marketing e cultura: un connubio felice.
Tre errate concezioni del marketing.
Tre efficaci azioni di marketing a basso costo.
Capire i concetti di base: la rivoluzione del marketing.
Capire il mercato e l'interazione tra domanda e offerta.

COME DARE FONDAMENTO ALLE TUE INTUIZIONI
Prendere decisioni efficaci con le ricerche di marketing.
Come studiare il pubblico attuale e capire quello potenziale.
Come analizzare i segreti della concorrenza.
Come e perché utilizzare le statistiche.
Come effettuare la ricerca e garantire dati affidabili.
Come trasformare i questionari in un patrimonio informativo.

COME CAPIRE E SCEGLIERE IL TUO PUBBLICO
Come segmentare il pubblico e perché è una scelta strategica.
Come interagire con il tuo pubblico nel processo d'acquisto.
Come e perché gestire con cura la customer satisfaction.

COME STUDIARE E SCEGLIERE I TUOI CONCORRENTI
Come controllare le dinamiche della competitività.
Come differenziarci con la mappa di posizionamento.
Come sviluppare un vantaggio competitivo.
Come competere nelle varie fasi del ciclo di vita dell'evento.

COME DEFINIRE LE PRIORITÀ CON L'ANALISI SWOT
Come fare sintesi e definire le priorità con l'Analisi SWOT.
L'analisi dei punti di forza e di debolezza: l'ambiente interno.
L'analisi delle opportunità e dei rischi: l'ambiente esterno.
Come utilizzare i modelli di classificazione delle priorità.

COME IDEARE GLI OBIETTIVI
Come definire gli orientamenti strategici per un'identità forte.
Dagli orientamenti strategici agli obiettivi di marketing.
Come rendere smart gli obiettivi di marketing.
Come misurare gli obiettivi di tipo qualitativo.

COME COSTRUIRE UN EFFICACE PIANO DI MARKETING
Come definire le strategie di marketing mix: le 4 P.
Come sviluppare un sistema di prodotto unico e distintivo.
Come definire politiche di prezzo vincenti.
Come comunicare per incrementare la "percezione di valore".
Come migliorare la sede e le attività distributive.

COME DEFINIRE UN PERFETTO PIANO D'AZIONE
Come trasformare le strategie in un efficace piano operativo.
La gestione efficace di compiti operativi e risorse umane.
Tenere sotto controllo l'equilibrio delle risorse economiche.
Come gestire la risorsa tempo.
Come monitorare il raggiungimento degli obiettivi.


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Product Details
  • ISBN-13: 9788861744110
  • Publisher: Bruno Editore
  • Publisher Imprint: Bruno Editore
  • Height: 229 mm
  • No of Pages: 246
  • Spine Width: 13 mm
  • Weight: 385 gr
  • ISBN-10: 8861744117
  • Publisher Date: 15 Jun 2021
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Segreti e Strategie per Gestire il Marketing di Eventi Culturali e di Spettacolo
  • Width: 152 mm


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