Otimizar o desempenho financeiro de uma PME
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Otimizar o desempenho financeiro de uma PME

Otimizar o desempenho financeiro de uma PME


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About the Book

Esta dissertação traça o quadro de uma PME africana do sector da construção e das obras públicas, que se debate com dificuldades de gestão devido a facturas do Estado não pagas, bancos com excesso de liquidez que recusam empréstimos, corrupção generalizada, governação opaca e accionistas impacientes por recuperar os benefícios das suas acções. Neste contexto, torna-se evidente a necessidade de um plano de modernização. Este plano define uma estratégia, baseada num diagnóstico. O plano prossegue com a planificação das actividades num prazo razoável, para um plano de resolução baseado em hipóteses convincentes e escolhas estratégicas estruturadas em função da verificação das hipóteses. Desta forma, o desempenho é gerido por uma unidade de Investigação e Desenvolvimento, ainda inexistente em muitas estruturas, que define a fase provável de declínio e se adapta em função dos factores ambientais e do mercado-alvo. Este plano de revalorização define, portanto, a estratégia óptima para a empresa em dificuldade, com base num diagnóstico objetivo, e propõe depois um plano de saída e de resolução para este caso.


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Product Details
  • ISBN-13: 9786206523673
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 227 gr
  • ISBN-10: 6206523675
  • Publisher Date: 04 Oct 2023
  • Height: 229 mm
  • No of Pages: 112
  • Spine Width: 7 mm
  • Width: 152 mm


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