How to drive top-line success with customers while growing the bottom-line through improved business cash flow.
In Owning a Great Business, Lorin Young draws on his success as both a corporate and small business leader to reveal why winning in the game of business is hard for businesses of all sizes. You will gain valuable information on how you can create a principle driven winning business formula by pairing the 6 P's of marketing (product, price, promotion, place, packaging, and people) with the 5 Ws + H (who, what, when, where, why, and how) information-organization formula. When used together, both formulas offer a proven approach for success despite the state of the economy.
If your goal is to attract new customers the easy-to-follow seven principles (7-P) framework and thought provoking decision models will help your business thrive. Your new insights will lead you to make more effective decisions based on your customers' needs and wants. As a result, your business will achieve higher levels of success by pinpointing more easily the errors that are holding you back from rapidly moving into the category of becoming a great business.
Don't settle for good. Be GREAT.
About the Author: Lorin Young is the founder of Keystone Revenue Solutions Inc., a private equity firm. He also owns Design Dynamics, a marketing services company in Irvine, California.
The sound ideas Young shares are gleaned from more than thirty years of experience in key leadership roles in marketing, sales, operations, and human resources at Fortune 100 companies and his work with the heads of many large, medium, and small businesses. The mentoring, coaching, networking, and hands-on work he has done since earning his MBA positions him with a level of understanding of what works that is rare in today's world of narrowly focused specialists.
As a generous mentor to business leaders and budding entrepreneurs, Young will help you address the unique challenges in your business. You will gain many insights into what really works and how to tweak your organization to increase profits and sustain a lasting great business.
Instead of being frustrated, you will become fired up to make your work and organization into a GREAT business.
Young is the author several books, including Navigation Guidebook and A More Excellent Way Everyday.
