Paid Content - Welche Perspektiven besitzen gebührenpflichtige Inhalte und Dienste in den Bereichen Internet & UMTS?
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Paid Content - Welche Perspektiven besitzen gebührenpflichtige Inhalte und Dienste in den Bereichen Internet & UMTS?

Paid Content - Welche Perspektiven besitzen gebührenpflichtige Inhalte und Dienste in den Bereichen Internet & UMTS?


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About the Book

Inhaltsangabe: Einleitung: Mit dieser Einleitung begann Herr Englert von der Firma Kirch Media auf dem Kongress „Märkte und Anwendungen für UMTS" sein Referat. Solche Aussagen begegnen uns inzwischen nicht nur im Bereich UMTS, sondern besonders auch im Bereich Internet. Die Produktion von Content ist mit hohen Kosten verbunden. In den euphorischen Internetjahren waren sie noch durch Werbeeinnahmen (nicht bei allen Unternehmen) gedeckt. Mit dem Zusammenbruch des neuen Marktes und dem damit verbundenen Zusammenbruch der New Economy blieben die Werbebuchungen aus. Die Unternehmen mussten feststellen, dass eine Refinanzierung allein durch Werbeeinnahmen nicht möglich ist. Im Bereich von Onlinezeitungen ist dies auch der Fall, hier jedoch haben die Onlineabteilungen ihr Muttermedium hinter sich, das die finanziellen Lücken schließt. Reine Internet Portale hingegen müssen neue Ideen profilieren, um aus den roten Zahlen herauszukommen. Die Einführung von so genannten Paid Content Angeboten ist nicht einfach, schon gar nicht in wirtschaftlich unruhigen Zeiten, in denen jeder zum Sparen neigt. Das Internet wird nach wie vor als ein Medium betrachtet, welches dem Nutzer jegliche Information zur Verfügung stellt- und dies natürlich kostenfrei. Inhalt dieser Arbeit sind Untersuchungen am Content Markt. Dabei werden verschiedene Onlinebereiche geprüft. Ziel ist es, einen aktuellen Überblick über die Nutzung von Paid Content Produkten zu verschaffen sowie herauszufinden, in welche Richtung sich die Märkte entwickeln werden. Dabei soll analysiert werden, welche Inhalte in welchem Umfang genutzt werden. Um herauszufinden, welche Inhalte sich dabei als Paid Content Produkte eignen bzw. welche kostenfreien Inhalte sich in Paid Content Produkte umwandeln lassen, wird zunächst das Verhalten der Nutzer gegenüber kostenfreien Produkten untersucht. Weiterhin soll verdeutlicht werden, warum eine Umstellung auf Paid Content Produkte erforderlich ist. Weiteres Ziel der Arbeit ist es, mögli


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Product Details
  • ISBN-13: 9783838676883
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3838676882
  • Publisher Date: 09 Feb 2004
  • Height: 210 mm
  • No of Pages: 156
  • Series Title: German
  • Weight: 263 gr


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