Paradigm Shift in Marketing and Finance -Bookswagon
Home > General > Paradigm Shift in Marketing and Finance
Paradigm Shift in Marketing and Finance

Paradigm Shift in Marketing and Finance


     0     
5
4
3
2
1



Available


About the Book

The dynamic and fast-changing nature of our world today is best described by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA). We are living in a world where volatility and uncertainty have become the new normal. The book ‘Paradigm Shift in Marketing and Finance’ attempts to capture the essence of the uncertain, constantly changing world that influences decision-making in organisations. In fact, never before has this change been more pronounced than in the last decade, where the market has evolved in a myriad of ways limited only by the genius of people riding at the crest of the wave of change. This book aims to help organisations, professionals, students, teachers, researchers, and all those interested in the domain of business to realise the dynamic, flexible, and volatile dimensions of marketing and finance and the need for businesses to respond and align their marketing and financial strategies, in decreasing response time, on a pre-emptive basis. About the Editors Dr. Shikha Gupta is an Associate Professor in the Department of Commerce, Shaheed Bhagat Singh College, University of Delhi, Delhi. As an avid academician, she completed her graduation from prestigious Shri Ram College of Commerce, University of Delhi, and post-graduation, M. Phil and Ph.D. from Department of Commerce, Delhi School of Economics, University of Delhi. She has more than 21 years of teaching experience. Dr. Pooja Goel is an academician, researcher, author, and trainer. An alumnus of Kurukshetra University, she holds a Masters (M. Com.) and Doctorate (Ph. D.) in Commerce. She is a gold medalist in Diploma in Reasoning. Presently, Pooja is an Associate Professor at Shaheed Bhagat Singh College (Department of Commerce), University of Delhi with more than 15 years of experience in teaching and research.


Best Sellers



Product Details
  • ISBN-13: 9789391681302
  • Publisher: Bharti Publications, 4819/24,2nd Floor, Ansari Road, Darya Ganj, New Delhi. Ph 011-46172797,23247537
  • Binding: Hardcover
  • Height: 212.500 mm
  • No of Pages: 232
  • ISBN-10: 9391681301
  • Publisher Date: 05-Apr-2022
  • Edition: First Edition
  • Language: English
  • Width: 20.000 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Paradigm Shift in Marketing and Finance
Bharti Publications, 4819/24,2nd Floor, Ansari Road, Darya Ganj, New Delhi. Ph 011-46172797,23247537 -
Paradigm Shift in Marketing and Finance
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Paradigm Shift in Marketing and Finance

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!