Patronato dos Consumidores de Vendedores de Alimentos de Rua na Nigéria
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Patronato dos Consumidores de Vendedores de Alimentos de Rua na Nigéria

Patronato dos Consumidores de Vendedores de Alimentos de Rua na Nigéria


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About the Book

As mudanças nos estilos de vida e no consumo alimentar influenciaram o actual comportamento de compra de alimentos por parte dos consumidores. A preparação de alimentos em casa é substituída pela alimentação fora e torna-se mais frequente. Como resultado, o número de refeições preparadas fora do agregado familiar aumentou dramaticamente. Para além da necessidade de comer, os consumidores também procuram conveniência, pelo que a comida de rua é a melhor resposta para os consumidores de muitos países, incluindo a maioria dos países em desenvolvimento como a Nigéria. A indústria alimentar de rua tem um papel importante nas cidades e vilas de muitos países em desenvolvimento. As pessoas compram alimentos de rua por várias razões, tais como para obter alimentos a preços razoáveis e saborosos num ambiente sociável, para experimentar cozinhas étnicas e também para nostalgia. Prever o patrocínio do consumidor torna-se importante na definição dos programas de marketing dos vendedores de alimentos de rua, a fim de dar mais valor aos seus clientes e, como consequência, aumentar o patrocínio.


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Product Details
  • ISBN-13: 9786204701134
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 213 gr
  • ISBN-10: 6204701134
  • Publisher Date: 06 May 2022
  • Height: 229 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Width: 152 mm


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