Perception des journalistes de télévision sur le développement de la banque islamique
Perception des journalistes de télévision sur le développement de la banque islamique

Perception des journalistes de télévision sur le développement de la banque islamique


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About the Book

La naissance de l'économie islamique en Indonésie a été marquée par l'inauguration de la Muamalat Bank en 1992 par le président Soeharto. Depuis 2014, on compte 12 banques islamiques, 22 unités commerciales islamiques et 163 banques islamiques rurales. Cependant, la part de marché des banques islamiques en Indonésie n'a atteint que 5,5 % des actifs totaux de la banque indonésienne en août 2014. Cela s'est produit parce que l'information sur la banque islamique n'a pas été bien reçue dans la communauté. Les journalistes de télévision à travers les reportages sur la banque islamique à la télévision ont contribué de manière significative à la diffusion de cette information. Selon le Conseil de la statistique d'Indonésie (2012), 91,5 % de la communauté âgée de 10 ans et plus regardait la télévision. Ce livre est le fruit d'une enquête menée auprès de 100 journalistes de télévision de Jakarta ayant plus d'un an d'expérience. Les objectifs de ce livre sont: (1) d'analyser l'intention des journalistes de télévision de faire des informations sur la banque islamique, (2) d'analyser les facteurs affectant l'intention des journalistes de télévision de faire des informations sur la banque islamique. L'analyse descriptive, la théorie du comportement planifié (TPB) et la modélisation par équation structurelle (SEM) sont utilisées dans le traitement des données de cet ouvrage.


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Product Details
  • ISBN-13: 9786205641958
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 72
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 620564195X
  • Publisher Date: 27 Jan 2023
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 168 gr


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