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Percezione del cliente e qualità del servizio

Percezione del cliente e qualità del servizio


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About the Book

La qualità del servizio è stata considerata una questione importante nel settore bancario. Nell'attuale contesto competitivo del settore bancario indiano, caratterizzato da rapidi cambiamenti e da una clientela sempre più sofisticata, è diventato molto importante che le banche indiane determinino i fattori di qualità del servizio, che sono pertinenti al processo di selezione del cliente. Con l'avvento dell'attività bancaria internazionale, la tendenza a creare holding bancarie di maggiori dimensioni e le innovazioni del mercato, i clienti hanno maggiori difficoltà a scegliere un istituto dall'altro. In questo contesto, la qualità del servizio fornito dal settore bancario è molto importante e la redditività della loro attività è strettamente legata alla qualità del servizio offerto.Nella crescente concorrenza del settore bancario, le banche vogliono differenziarsi dai concorrenti e rimanere in testa alla classifica. Pertanto, uno studio può essere progettato utilizzando tali modelli. Un'importante direzione di ricerca futura è quella di esaminare il ruolo dei fondamenti del marketing relazionale, della qualità complessiva della relazione e della soddisfazione del cliente nel creare la sua fedeltà. Utilizzando questi costrutti, la ricerca futura sarà in grado di svelare il ruolo del marketing relazionale, della qualità complessiva della relazione e della soddisfazione del cliente nel creare la fedeltà del cliente.


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Product Details
  • ISBN-13: 9786205932643
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 326 gr
  • ISBN-10: 6205932644
  • Publisher Date: 25 Apr 2023
  • Height: 229 mm
  • No of Pages: 184
  • Spine Width: 11 mm
  • Width: 152 mm


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