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Personal Branding in the Digital Age

Personal Branding in the Digital Age


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About the Book

What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it?-How to identify and package the unique value you can offer to others, and deliver it consistently?-How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid.Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now.If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.
About the Author: Francine Beleyi is a self-confessed MIMEC (TM), a term she has coined to designate people with Multiple Interests, Multiple Expertise and Careers. So, when it comes to create a congruent brand without confusing people, what should you do? Francine's search to find out how to package all her passions, interests and skills (PIS) took her on a journey with insightful conversations with experts, entrepreneurs and leaders of the new economy. The result is a ground-breaking yet simple YEANICC (TM) model described in her book Personal Branding in the Digital Age. Francine is a bilingual French-English, digital strategist, change & communication consultant, business advisor, trainer and speaker. She is the founder of nucleus of change and on a mission to empower entrepreneurs and other professionals to become leading voices in their field, thrive and make a difference in their world. Francine loves to talk about personal branding, innovation, leadership, entrepreneurship and digital transformation whether she is on tour around the world or in workshops for corporations, start-ups or business schools. She has more than twenty years of international experience across Africa, Europe, the Middle East and Asia, USA, working for multinational corporations such as Total, Axa and Bnpparibas and supporting entrepreneurial initiatives, not for profit organisations and governments. She holds a masters' degree in organisational consulting and change management, a bachelor degree in accountancy and finance and a degree in computer science. She also possesses an NCTJ diploma in multimedia journalism. Visit www.francinebeleyi.com


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Product Details
  • ISBN-13: 9781999925901
  • Publisher: Nucleus of Change Press
  • Publisher Imprint: Nucleus of Change Press
  • Height: 203 mm
  • No of Pages: 236
  • Spine Width: 13 mm
  • Weight: 286 gr
  • ISBN-10: 1999925904
  • Publisher Date: 26 Nov 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: How to Become a Known Expert, Thrive and Make a Difference in a Connected World
  • Width: 127 mm


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Personal Branding in the Digital Age
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