Personalmarketing und Bewerbermanagement by Carmen Daniela Dohmen
Home > Business & Economics > Economics > Economic theory & philosophy > Personalmarketing und Bewerbermanagement
Personalmarketing und Bewerbermanagement

Personalmarketing und Bewerbermanagement


     0     
5
4
3
2
1



International Edition


About the Book

Inhaltsangabe: Gang der Untersuchung: Der Fokus der vorliegenden Arbeit richtet sich auf die in der Fachliteratur und der Unternehmenspraxis oft vernachlässigte Phase zwischen der Schaffung von Attraktivität und dem eigentlichen Bewerbungsprozess. Die Zielsetzung besteht in der Identifikation der Leistungen, die von der Unternehmensseite erbracht werden müssen, damit ein potenzieller Bewerber zur Aktion schreitet und seine Bewerbung tatsächlich an das Unternehmen richtet. Mittels einer Benchmarking-Studie soll geprüft werden, wie die Anforderungen der Bewerber von den Unternehmen gelöst werden. In dieser Sichtweise wird ein generelles Interesse an einem Unternehmen antizipiert. Durch die Analyse der Rahmenbedingungen und Strukturen des Arbeitsmarktes werden zunächst Implikationen für die Rekrutierung qualifizierter Nachwuchskräfte herausgestellt. Die daraus resultierenden Ergebnisse geben Aufschluss über die Notwendigkeit von und die Herausforderungen an das Personalmarketing. Um die Präferenzen potenzieller Bewerber für ein arbeitsplatzanbietendes Unternehmen zu erhöhen, wird im Anschluss ein Lösungsansatz erarbeitet, der den Bewerberservice in das Personalmarketing einbindet und eine beratende Funktion im Bewerbungsprozess einnimmt. Die durch klassische Kommunikationsinstrumente beworbenen Traineeprogramme, Direkteinstiegsprogramme und Personalentwicklungskonzepte sind für den Adressatenkreis oft nicht differenzierbar und die Möglichkeit der objektiven Beurteilung nimmt ab. Die These der vorliegenden Arbeit besagt, dass der persönliche Kontakt einen maßgeblichen Einfluss auf die Bereitschaft eine Bewerbung an das Unternehmen zu richten, einnimmt. Die Bedürfnisse qualifizierter Absolventen bilden in dieser Hinsicht den Erwartungshorizont, an dem sich die Arbeit des Bewerberservice messen lassen muss. Im Rahmen der vorliegenden Arbeit wird mit Hilfe eines Benchmark die Reaktion der Wettbewerber der DaimlerChrysler Services AG auf die Kontaktaufnahme und Informatio


Best Sellers



Product Details
  • ISBN-13: 9783838646794
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 181 gr
  • ISBN-10: 3838646797
  • Publisher Date: 02 Nov 2001
  • Height: 210 mm
  • No of Pages: 92
  • Series Title: German
  • Sub Title: Eine Benchmarking am Beispiel der DaimlerChrysler Services AG
  • Width: 148 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Personalmarketing und Bewerbermanagement
Diplom.de -
Personalmarketing und Bewerbermanagement
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Personalmarketing und Bewerbermanagement

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!