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Personlichkeitsschutz Und Kommerzialisierung

Personlichkeitsschutz Und Kommerzialisierung


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About the Book

English summary: In view of the actual commercialization of aspects of the individual's persona, Rudiger Kluber analyzes the legal and economic framework for this development. His main objective in comparing the German to US law is to show the economic determinants, which had been given little attention up to now, and to use the economic theory as a supplement to legal methodology. Based on these insights, the author examines the rationale for granting an exclusive right to control the commercial value und the exploitation of these intangible assets, the boundaries of such an intellectual property right and the necessity to establish effective remedies. In this context, he explains the central prerequisites for the enforcement of these property rights and the rational use of the concept of prevention. German description: Angesichts der tatsachlichen Kommerzialisierung von Teilen der Personlichkeit gewinnt das Verstandnis der rechtlichen wie okonomischen Rahmenbedingungen fur diese Entwicklung entscheidende Bedeutung. Rudiger Kluber untersucht die Legitimation eines vermogenswerten Ausschliesslichkeitsrechts an Teilen der eigenen Personlichkeit, die dogmatische Ausgestaltung der Verwertung und die zur Verfugung stehenden Rechtsbehelfe. Die rechtsvergleichende Perspektive zum US-amerikanischen Recht dient vor allem dazu, die bisher wenig beachteten okonomischen Determinanten aufzuzeigen und die Folgenbetrachtung als Erganzung der juristischen Methodenlehre einzusetzen. Auf diese Erkenntnisse aufbauend analysiert der Autor die okonomischen Begrundungen fur ein am Immaterialguterrecht orientiertes Right of Publicity und die Notwendigkeit der Gewahrleistung eines effektiven Rechtsguterschutzes. In diesem Zusammenhang werden auch die zentralen Voraussetzungen fur den rationalen Einsatz des Praventionsgedankens im Schadensersatzrecht herausgearbeitet.
About the Author: Rudiger Kluber, Geboren 1977; Studium der Rechtswissenschaften in Rostock, 2002-2003 Masterstudium an der Georgetown University in Washington D.C. (USA); 2005 Promotion; Rechtsreferendar in Hamburg.


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Product Details
  • ISBN-13: 9783161492204
  • Publisher: Mohr Siebeck
  • Publisher Imprint: Mohr Siebeck
  • Height: 233 mm
  • No of Pages: 320
  • Series Title: Studien Zum Auslandischen Und Internationalen Privatrecht
  • Weight: 568 gr
  • ISBN-10: 316149220X
  • Publisher Date: 01 Jan 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Die Juristisch-Okonomischen Grundlagen Des Schutzes Der Vermogenswerten Bestandteile Des Allgemeinen Personlichkeitsrechts
  • Width: 156 mm


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