Perspectivas e consequências da gestão dos media na sociedade contemporânea
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Perspectivas e consequências da gestão dos media na sociedade contemporânea

Perspectivas e consequências da gestão dos media na sociedade contemporânea


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About the Book

A crescente preocupação com a concorrência entre os órgãos de comunicação social na sociedade contemporânea exige um olhar mais atento ao conceito de gestão dos meios de comunicação social. Para que as organizações dos meios de comunicação social deixem a sua marca e sejam reconhecidas nesta era competitiva dos meios de comunicação social, têm de voltar ao quadro da gestão, que é a marca da produtividade de uma organização. Para que qualquer organização faça progressos efectivos, tem de ter um bom sistema de gestão que estabeleça objectivos exequíveis, mobilize e utilize eficazmente os recursos dos meios de comunicação social para atingir os objectivos organizacionais. Os meios de comunicação social, que são uma organização muito importante na sociedade e o seu efeito na sociedade e a sua procura para se adaptarem à sua sociedade competitiva, têm de prestar muita atenção à sua gestão. Este trabalho destaca a importância da gestão dos meios de comunicação social para as organizações de comunicação social, as suas perspectivas, desafios, funções e competências necessárias para utilizar eficazmente as suas funções.


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Product Details
  • ISBN-13: 9786207863266
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 150 gr
  • ISBN-10: 6207863267
  • Publisher Date: 23 Jul 2024
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Width: 152 mm


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