Part 1. Economic and legal aspects of sustainable consumer behaviour
Chapter 1: Expectations for trends in household living standards and different perceptions in selected Central European countries.
Naďa Hazuchová, Jana Stávková, Agnieszka Siedlacka and Ľudmila Nagyová
Chapter 2: Willingness to reduce food choice in favour of sustainable alternatives - the role of government and consumer behaviour.
Adnan ul Haque, Fred A. Yamoah and Wlodzimierz Sroka
Chapter 3: Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives. Radka MacGregor Pelikánová
Part 2. Understanding the cross-cultural specifics of consumer behaviour
Chapter 4: Multidimensional analysis of consumer behaviour on the European digital market.
Armenia Androniceanu, Jani Kinnunen, Irina Georgescu and Ane-Mari Androniceanu
Chapter 5: The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic. Jana Majerova and Anna Krizanova
Chapter 6: Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic.
Lubica Gajanova and Margareta Nadanyiova
Chapter 7: Sustainable consumption behaviour in Poland through a PLS-SEM model
Juan J. García-Machado, Edna C. Figueroa-García, Agnieszka Jachowicz
Part 3. Factors influencing consumer behaviour across products and services
Chapter 8: Coffee consumer segmentation - implications for producers and sellers.
Grzegorz Maciejewski, Sylwia Mokrysz and Lukasz Wróblewski
Chapter 9: Identification of the reasons why individual consumers purchase dietary supplements.
Katarzyna Hys
Chapter 10: The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model.
Edyta Ropuszyńska-Surma and Magdalena Węglarz
Chapter 11: How much might a beer cost in a fancy resort? A possible replication of Thaler's well-known experiment.
Anita Kolnhofer Derecskei
Part 4. Consumer behaviour - implications for business strategy
Chapter 12: Omni-channel retailing strategy and research agenda.
Ioana Nicoleta Abrudan, Dan-Cristian Dabija and David B. Grant
Chapter 13: How marketing shapes the behaviour of culture participants.
Magdalena Sobocińska
Chapter 14: Determinants of purchasing decisions of restaurant consumers: a case study analysis.
Agnieszka Werenowska, Olga Kresan
Chapter 15: Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations.
Jarmila Sebestová and Dana Sebestová
About the Author: Wlodzimierz Sroka is an Associate Professor at the Management Department of WSB University in Dąbrowa Górnicza, Poland, and an Extraordinary Professor at North-West University, South Africa. He specialises in theoretical and practical issues relating to the management and strategic management, and is the author of numerous scientific papers on strategic alliances, network organisations, competition, strategy, company restructuring, marketing, CSR and business ethics, as well as innovations and entrepreneurship published in both Polish and international journals.
