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Perspektiven Mobiler Kommunikation

Perspektiven Mobiler Kommunikation


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About the Book

Mobile Kommunikationsangebote.- Die UNO-Weltgipfel der Informationsgesellschaft (WSIS) und der Internationalen Fernmeldeunion (ITU): Eine Initiative zur Reduktion der digitalen Spaltung.- Mobiltelefonie: Von der primären Kommunikation zum konvergenten Kommunikationsangebot? Eine soziologische Marktanalyse.- Die Narratologie der Fiktionsserien für Mobiles Fernsehen.- Das Mobiltelefon als Werbeträger.- Erfolgsfaktoren für virales Mobilmarketing: Eine empirische Studie der Rahmenbedingungen und Anforderungen.- Zielgruppenspezifische Werbebotschaften: Eine Analyse der Werbebotschaft am Beispiel von Vodafone.- Jugenddarstellungen in Werbebotschaften des Mobilfunks.- Mobile Telefonie und Gesellschaft.- M-Learning als Prozess von Bildung und Kompetenzentwicklung: Theoretische Überlegungen zu den Bildungspotenzialen des Lernens mit mobilen Endgeräten sowie zu Perspektiven der empirischen Bildungsforschung.- Die kognitive Komponente der Einstellung bei der Verwendung des Mobiltelefons während der Fahrt im Straßenverkehr.- Die technologische Revolution und die demokratische Gegenrevolution: Häufig wählen, alles wählen... Wird Wählen dadurch besser?.- Mobile Sprechkultur: Eine ontologisch-kulturologische und kommunikative Annäherung.
About the Author: Dr. Ksenja Fallend lehrt am Department Medienwirtschaft, Studiengang Medienmanagement der Fachhochschule St. Pölten.
Dr. María del Mar Grandío lehrt Mediaplanung sowie Werbung und Public Relations an der Fakultät der Gesellschaftswissenschaften und Kommunikation der Universidad San Antonio in Murcia.
Dr. Kati Förster ist Professorin (FH) im Studiengang Medienmanagement der Fachhochschule St. Pölten.
Mag. (FH) Johanna Grüblbauer ist Wissenschaftliche Mitarbeiterin am Institut für Medienwirtschaft der Fachhochschule St. Pölten.


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Product Details
  • ISBN-13: 9783531163161
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Edition: 2010 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 308 gr
  • ISBN-10: 3531163167
  • Publisher Date: 27 Apr 2010
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 210
  • Series Title: German
  • Sub Title: Neue Interaktionen Zwischen Individuen Und Marktakteuren
  • Width: 148 mm


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