Pharma-Trends Und Innovatives Pharma-Marketingmanagement
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Pharma-Trends Und Innovatives Pharma-Marketingmanagement

Pharma-Trends Und Innovatives Pharma-Marketingmanagement


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About the Book

Radikale Veränderungen innerhalb der Pharma-Industrie zwingen Pharma-Unternehmen, sich auf neue Herausforderungen einzustellen, um das wirtschaftliche Überleben zu sichern. Von besonderer Bedeutung ist hierbei nicht nur die Berücksichtigung neuer Zielgruppen der forschenden Pharma-Industrie (wie Patienten, Apotheker oder Krankenkassen), sondern vor allem auch die adäquate Zusammenarbeit mit den wichtigsten bisherigen Inte raktionspartnern, den Ärzten. Marcel Crisand zeigt auf der Basis einer breit angelegten empirischen Untersuchung mögliche Entwicklungen szenarioartig auf und erarbeitet strategische Optionen und Handlungsspielräume für das Marketing- und Vertriebsmanagement forschender Pharma-Unternehmen.

Verzeichnis: Strategische Optionen und Handlungsspielräume für das Marketing- und Vertriebsmanagement forschender Pharma-Unternehmen. Unter Berücksichtigung neuer Zielgruppen (Patienten, Apotheker, Krankenkassen) und bisheriger Interaktionspartner (Ärzte).
About the Author: Dr. Marcel Crisand promovierte am Lehrstuhl von Prof. Dr. Hans Raffée der Universität Mannheim. Er arbeitet heute in der Abteilung Corporate Development im Bereich Strategische Projekte eines namhaften deutschen Pharma- Unternehmens.


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Product Details
  • ISBN-13: 9783409132848
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1996 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 16 mm
  • Weight: 417 gr
  • ISBN-10: 3409132848
  • Publisher Date: 26 Jun 1996
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 274
  • Series Title: Neue Betriebswirtschaftliche Forschung (Nbf)
  • Sub Title: Strategische Neuausrichtung Einer Ärztegerichteten Marketingkonzeption
  • Width: 148 mm


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