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Pharmazeutisches Marketing in Indien

Pharmazeutisches Marketing in Indien


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About the Book

Die indische Pharmaindustrie steht in der ersten Reihe der wissenschaftsbasierten Industrie Indiens und verfügt über weitreichende Fähigkeiten im komplexen Bereich der Arzneimittelherstellung und -technologie. In Bezug auf Technologie, Qualität und Bandbreite der hergestellten Arzneimittel nimmt sie einen Spitzenplatz in der Dritten Welt ein. Von Kopfschmerztabletten über Antibiotika bis hin zu komplexen Herzmedikamenten werden heute fast alle Arten von Medikamenten im eigenen Land hergestellt. Die indische Pharmaindustrie ist heute die drittgrößte der Welt, was das Volumen angeht, und steht wertmäßig an 14. Die indische Pharmaindustrie umfasst derzeit mehr als 20.000 zugelassene Unternehmen, die rund 500.000 Mitarbeiter beschäftigen. Die führenden 250 Pharmaunternehmen kontrollieren 70 % des Marktes. Die kommerziellen Erfordernisse der zahllosen, hart konkurrierenden Pharmaunternehmen haben dazu geführt, dass sie sich auf die bewährten 3Cs verlassen: überzeugen, wenn möglich, verwirren, wenn nötig, und korrumpieren, wenn nichts anderes funktioniert. Es ist leicht, Fehler in der Politik zu finden, und der Fehler mag darin liegen, dass das Regulierungssystem nicht mit den Innovationen in der pharmazeutischen Industrie Schritt gehalten hat. Dennoch hat die Regierung in ihrer Pflicht versagt, unethische Werbung zu verhindern, die bereits zu Elend, Krankheit und Tod geführt hat.


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Product Details
  • ISBN-13: 9786205628706
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 6205628708
  • Publisher Date: 27 Jan 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 263 gr


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