piramide dei bisogni di Maslow
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piramide dei bisogni di Maslow

piramide dei bisogni di Maslow


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About the Book

Comprendete gli elementi essenziali della gerarchia dei bisogni di Maslow (nota anche come piramide dei bisogni di Maslow) in soli 50 minuti con questo libro pratico e conciso. Come suggerisce il nome, la gerarchia dei bisogni di Maslow è una rappresentazione dei bisogni fisiologici e spirituali. Si tratta di un modello psicologico creato originariamente dagli psicologi americani Abraham Maslow e Carl Rogers sotto forma di varie tesi, successivamente adattate per creare una piramide. Questa piramide permette di definire i bisogni degli esseri umani e viene utilizzata in numerosi settori del mondo economico, in particolare nel marketing e nella gestione. Questo libro vi fornirà una pratica introduzione ai bisogni degli esseri umani, da quelli più elementari ed essenziali a quelli meno tangibili, come il miglioramento personale. Oltre a imparare a identificare i cinque livelli di bisogni, si prenderanno in considerazione casi di studio reali, si scopriranno i difetti del modello, tra cui il suo etnocentrismo, e si conosceranno modelli correlati, come la teoria ERG. Informazioni sulla gerarchia dei bisogni di Maslow: La gerarchia dei bisogni di Maslow è stata creata per la prima volta negli anni '40 e mirava a introdurre un nuovo approccio alla psicologia umanistica. Maslow identifica cinque diversi livelli di bisogni: bisogni di sicurezza, riconoscimento, stima, autorealizzazione e bisogni fisiologici. Il modello permette di identificare in modo semplice ed efficace i bisogni, a patto che non vengano considerati come stadi diversi, ma come un tutt'uno. In questo libro scoprirete come la gerarchia dei bisogni di Maslow può aiutarvi, imparerete a usarla per definire i bisogni e utilizzerete i risultati per adattare le vostre strategie di marketing. Una chiara spiegazione dei vantaggi e dei potenziali svantaggi del metodo, la discussione di un caso pratico e un'introduzione ai modelli correlati vi forniranno gli strumenti necessari per adattare l'approccio alla vostra


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Product Details
  • ISBN-13: 9782808064903
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Ottenere informazioni vitali su come motivare le persone
  • Width: 129 mm
  • ISBN-10: 280806490X
  • Publisher Date: 20 Jan 2023
  • Height: 198 mm
  • No of Pages: 30
  • Spine Width: 2 mm
  • Weight: 91 gr


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