1. Storytelling and Why it's so Important
2. How Venture Capital Works
3. How to Design you Pitch Deck
4. What Slides will you Need?
5. Slide: The Problem - and Why it is Worth Solving
6. Slide: The Solution - and How you are Different from Other Solutions on the Market
7. Slide: The Product - What Does the Solution Actually Do?
8. Slide: Market- Where is the Market Today? Where is it Going?
9. Slide: Team - Why You are the Right People to Solve this Problem
10. Slide: Traction - How are you Measuring Your Success to Date? What Milestones Have you Hit?
11. Slide: The Moat - Why is it Hard for other Startups to do What You're Doing? 12. Slide: Business Model - How are you Going to Make Money?
13. Slide: Go-To-Market Strategy - What's the 'Beach-head Audience, ' and How are you Going to Reach Them?
14. Slide: Competitors - Who Else is in the Market? How Else are your Customers Solving the Same Problem?
15. Slide: The Ask- How Much are you Raising, and What are you Going to Accomplish with that Money?
16. Slide: Timing - Why is Now is the Perfect Time to Start this Company?
17. The Take-Home Deck- Should You Have Multiple Versions of your Pitch Deck?
18. Who Should you be Talking To? Creating an Investor Lead List
19. Getting Introductions- So, How do you Get in Front of the Right People?
20. The Investment Thesis- Your Potential Investors Have a Thesis They Use to Guide Their Investments. It's Helpful to Know What it is.
21. Further Reading - Now that you Have a Pitch, What Else do you Need to Know?
About the Author: Haje Jan Kamps is an experienced author, entrepreneur, speaker, and business advisor. He has written 10+ books about photography, published by Wiley, Focal Press, Pixiq, Ilex, and others. His books have been translated into a dozen languages.
Frequently on the speaking circuit, Haje has been on stage in the UK, Norway, Denmark, Russia, Israel, Iceland, and the US, talking about various aspects of entrepreneurship. Alongside his own books, he has also ghost-written a number of books, including Accelerated Startup: Everything You Need to Know to Make Your Startup Dreams Come True From Idea to Product to Company and a handful of photography titles.
Haje has founded four companies, including a hardware company in the photography space (Triggertrap), a software-as-a-service marketing company (ScreenCloud), a chatbot company that helped people have their very first conversation about death (LifeFolder), and the very first photography news site in Norway.
Over the past decade, he has mentored more than a hundred startups, and he has seen thousands of pitches - the good, the bad, and the ugly. These days, Haje is working as a full-time founder coach, helping startup founders build companies that stand the test of time. And - yes - create perfect pitches.
