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Plan de Marketing para una Agencia Publicitaria

Plan de Marketing para una Agencia Publicitaria


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About the Book

Un plan de marketing es necesario para cualquier empresa sin distinción de alcances en el mercado competitivo, si se desea atraer, retener y conservar a sus clientes. Hablar de marcas y firmas en la actualidad es vivir el día a día; y quién sabe aprovechar las ventajas competitivas es porque supo utilizar la brújula que un plan de marketing puede apuntalar. Con este diseño híbrido se logra obtener la mayor información, que puede ser de gran ayuda a cualquier empresario; en su toma de decisiones, para actuar en tiempo y forma. Saber y conocer quién eres y donde deseas estar en el futuro como empresa determina muchos factores de una consolidación y posicionamiento. Déjate guiar por la propia metodología y lograrás establecer las metas, tácticas y estrategias ideales para tu negocio y sobre todo cómo fundamentarlas. El marketing es conocimiento que te ayuda a ser un visionario de la lucha por la permanencia y la búsqueda de satisfacción del cliente.


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Product Details
  • ISBN-13: 9783659088988
  • Publisher: Editorial Academica Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 152 mm
  • ISBN-10: 3659088986
  • Publisher Date: 22 Jan 2015
  • Height: 229 mm
  • No of Pages: 144
  • Series Title: Spanish
  • Weight: 272 gr


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