Plan de Negocios de Una Empresa Fabricante de Productos Alimenticios
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Plan de Negocios de Una Empresa Fabricante de Productos Alimenticios

Plan de Negocios de Una Empresa Fabricante de Productos Alimenticios


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About the Book

Un tema que surgió con especial interés en la primera década del siglo XXI en México fue el aumento generalizado del costo de la canasta básica, pero debido a su sensibilidad social, el precio de la tortilla acaparó los principales reflectores del entorno. El incremento de la materia prima e insumos generó que los fabricantes vieran reducidas de manera muy drástica sus ganancias, los productores del estado de Veracruz no se situaron al margen de estos problemas. Otro aspecto importante es el incremento de la competencia en todo el estado, ocasionada principalmente por empresarios originarios del estado de puebla los cuales compiten en condiciones desleales con la mayoría de los productores Veracruzanos. La empresa en donde se desarrolló el plan de negocios se ubica en el municipio de Nogales, Veracruz. Este establecimiento Surgió hace más de 45 años y en la última década tuvo un descenso de un 70 % en sus ventas, por tal motivo comenzó a fabricar y distribuir regionalmente productos derivados de tortilla, actualmente analiza la posibilidad de fabricar tortillas de nopal, avena y linaza.


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Product Details
  • ISBN-13: 9783848465606
  • Publisher: Eae Editorial Academia Espanola
  • Publisher Imprint: Eae Editorial Academia Espanola
  • Height: 229 mm
  • No of Pages: 180
  • Series Title: Spanish
  • Weight: 322 gr
  • ISBN-10: 3848465604
  • Publisher Date: 24 Apr 2013
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 152 mm


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Plan de Negocios de Una Empresa Fabricante de Productos Alimenticios
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