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The Pocket Guide To Marketing Speak

The Pocket Guide To Marketing Speak


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About the Book

"The Pocket Guide to Marketing Speak: Stop Mouthing the Words and Start Using Them" takes the mystery out of today's marketing jargon, acronyms, and buzz words. More important, if offers practical tips and insights for integrating them into your daily marketing efforts. * Learn how to use Article Marketing to promote your knowledge and improve your business. * Discover how Buzz Marketing has enabled marketers to increase online sales. * Find out how Guerilla Marketing can help you compete with the big guys. * See how a Linking Strategy can help you move up in the search engine rankings. * Discover the benefits of Mass Customization. * Learn why Metrics are so important. * See how your business can benefit from Podcasts. * Find out how to drive sales with Product Bundling. * See why Relationship Marketing is so critical to your ongoing success. * Explore what goes into a Unique Selling Proposition - and why it's so important.
About the Author: A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Her innovative channel marketing concepts have been adopted and implemented by many leading technology companies, including Zebra Technologies, 3Com Corporation and U.S. Robotics. Moreover, Michelle has worked extensively with VARs throughout North America and thoroughly understands the realities and practicalities they in planning and executing effective promotional, marketing, and sales campaigns. Michelle has an MBA from the J.L. Kellogg Graduate School of Management (Evanston, Ill.) and an undergraduate degree from Northwestern University (Evanston, Ill.)


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Product Details
  • ISBN-13: 9780982068649
  • Publisher: Ideastrompress
  • Publisher Imprint: Ideastrompress
  • Height: 229 mm
  • No of Pages: 74
  • Series Title: English
  • Sub Title: Stop Mouthing The Words And Start Using Them
  • Width: 152 mm
  • ISBN-10: 0982068646
  • Publisher Date: 04 Dec 2008
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 159 gr


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