Polizeikommunikation Auf Social Media at Bookstore UAE
Polizeikommunikation Auf Social Media

Polizeikommunikation Auf Social Media


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About the Book

Witzig, unterhaltend, transparent - Zuschreibungen, die vor wenigen Jahren für die Außendarstellung der Polizei undenkbar waren. Dank Social Media gehören diese Eigenschaften nun zum festen Kommunikationsrepertoire der Polizei. Wie die Polizei in Deutschland konkret auf Social Media kommuniziert, war bisher allerdings nahezu unerforscht. Ebenso war wenig bekannt über die Ziele und Strategien, die die Polizei in Sozialen Netzwerken verfolgt. Das Buch beantwortet diese Fragen mit der Hilfe von qualitativen Leitfadeninterviews mit Social-Media-Verantwortlichen der Polizei und einer quantitativen Inhaltsanalyse von Posts auf Facebook, Twitter und Instagram sowie von Instagram-Storys. Die Ergebnisse ermöglichen einen detaillierten Blick auf die strategische und inhaltliche Social-Media-Kommunikation, die das Berufsfeld der Polizei-PR grundlegend verändert. Einerseits kann die Polizei durch Social Media unabhängiger denn je in Meinungsbildungsprozesse der digitalen Welt eingreifen, andererseits erheben Hate Speech, Fake News und Influencer völlig neue Ansprüche an die Kommunikationskompetenz. Die Ergebnisse liefern damit nicht nur einen gesamtheitlichen Einblick in die polizeiliche Kommunikationsweise, sondern auch einen wichtigen Impuls für die gesamtgesellschaftliche Debatte darüber, wie Polizeikommunikation auf Social Media in unserer Demokratie bewertet werden kann.
About the Author: Michael Graßl, M.A., ist Wissenschaftlicher Mitarbeiter am Lehrstuhl für Journalistik mit Schwerpunkt Innovation und Transformation an der Katholischen Universität Eichstätt-Ingolstadt.


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Product Details
  • ISBN-13: 9783658412623
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Height: 210 mm
  • No of Pages: 332
  • Spine Width: 19 mm
  • Weight: 471 gr
  • ISBN-10: 3658412623
  • Publisher Date: 12 Apr 2023
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Ziele, Strategien, Inhalte
  • Width: 148 mm


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Polizeikommunikation Auf Social Media
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Polizeikommunikation Auf Social Media
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