Polizeiliche Presse- und Offentlichkeitsarbeit im digitalen Zeitalter: Ein Praxisleitfaden fur den Weg zu zeitgemaßer PR
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Polizeiliche Presse- und Offentlichkeitsarbeit im digitalen Zeitalter: Ein Praxisleitfaden fur den Weg zu zeitgemaßer PR

Polizeiliche Presse- und Offentlichkeitsarbeit im digitalen Zeitalter: Ein Praxisleitfaden fur den Weg zu zeitgemaßer PR


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About the Book

Das Geiseldrama von Gladbeck 1988 und der Amoklauf von Munchen 2016. Zwei einschneidende Ereignisse der deutschen Geschichte, hautnah von Polizei, Journalisten und der Offentlichkeit in Wort, Bild und Ton begleitet, die deutlich aufzeigen, welche medialen Entwicklungen zwischenzeitlich stattgefunden haben und mit welchen Anforderungen und Herausforderungen die Presse- und Offentlichkeitsarbeit der Polizei mittlerweile konfrontiert wird.Digitale Revolution, das Internet und nicht zuletzt Social-Media-Kanale stellen die klassische Trennung von Presse- und Offentlichkeitsarbeit auch innerhalb der Polizei mehr als in Frage. Der Autor dieses Buches tragt diesen Entwicklungen Rechnung und legt ein Werk vor, das den Leser in die Lage versetzt, fur die Polizei das zu tun, was heutzutage notwendig Public Relations aus einem Guss zu betreiben und Themen mit guten Botschaften, Bildern, Audios und Videos auf unterschiedlichen Kanalen nach innen wie nach außen zu platzieren. Der Leitfaden als Handwerkszeug hilft dabei, Public Relations crossmedial zu denken und alle Kommunikationskanale professionell zu bedienen und zu nutzen.Ob Pressesprecher, Intranet- oder Internetredakteur, Social-Media-Manager oder Mediengestalter fur Flyer, Mitarbeiterzeitung und Webdesign – allen, die sich mit polizeilicher Presse- und Offentlichkeitsarbeit und Behordenkommunikation beschaftigen, bietet dieses Buch die Grundlage, sich professionell und zeitgemaß auf unterschiedlichste mediale Ereignisse und Lagen vorzubereiten und dient ihnen zudem als Nachschlagewerk und Ratgeber.


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Product Details
  • ISBN-13: 9783801108656
  • Publisher: Deutsche Polizeiliteratur
  • ISBN-10: 3801108651
  • Publisher Date: 1/16/2020


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Polizeiliche Presse- und Offentlichkeitsarbeit im digitalen Zeitalter: Ein Praxisleitfaden fur den Weg zu zeitgemaßer PR
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Polizeiliche Presse- und Offentlichkeitsarbeit im digitalen Zeitalter: Ein Praxisleitfaden fur den Weg zu zeitgemaßer PR
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