Stroll through the past and learn the fusion of pop culture and business. One of the legends of both writes fondly about the others. From Walt Disney to Bill Gates, from Burt Bacharach to Howard Hughes, from Steven Spielberg to John D. Rockefeller, and from Col. Harland Sanders to Steve Jobs, this is the comprehensive study of pop icons, historical innovations and business pioneers.

Pop Icons and Business Legends embraces the past, with direct relationship to the future. Enjoy this first hybrid book, and embrace the excitement of society's next new plateau. This is history, cultural enlightenment and business innovation, all rolled in one, plus a dynamic panorama of non-profit and humanitarian contributions to society.

How can one person with so much insight into cultural history and nostalgia be such a visionary of business and organizations? Hank Moore is one of the few who understands the connection. --- Dick Clark, TV icon

Hank Moore's Business Tree(TM) is the most original business model of the last 50 years. --- Peter Drucker, business visionary

Always ahead of the trends, Hank Moore's insights are deep, applicable beyond the obvious. --- Lady Bird Johnson, former First Lady of the United States
About the Author: Hank Moore is a Futurist and Corporate Strategist, with his trademarked concept, The Business Tree, which is his approach to growing, strengthening and evolving business, while mastering change. He has advised 5,000 clients on strategy and speaks internationally. Hank is the highest level of business overview expert and is in that rarified circle of visionaries such as Peter Drucker, Stephen Covey and W. Edwards Deming. He advises companies about growth strategies, visioning, planning, leadership, futurism and Big Picture issues. He is also a recognized authority on pop culture, entertainment history, and music. He has been inducted into seven halls of fame, including the Rock N' Roll Hall of Fame, the U.S. Business Hall of Fame, the United National International Humanitarian Hall of Fame and others.

Hank has published other books: Houston Legends," "The Business Tree, The High Cost of Doing Nothing, The Classic Television Reference, Power Stars to Light the Flame and The $50,000 Business Makeover. He has presented Think Tanks for five U.S. Presidents and has spoken at six Economic Summits.