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POP Tags Volume 2 - Illustrations

POP Tags Volume 2 - Illustrations


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International Edition


About the Book

POP Tags is a resource and lifestyle book that provides a comprehensive overview for fashion marketers and merchandisers. Award-winning Creative Director and designer Mary-Margaret Stratton takes you visually and viscerally down memory lane into the 1980s. Hundreds of hang tags tell stories of a decade of desire, decadence and design.Prior to the late 20th century, clothing labels were utilitarian printouts with off-the-shelf typography, giving size and content info. But in the 1980s branding and color brought the in-store fashion merchandising and marketing world to explosive life. New printing technology and new substrates appeared (3D winkies, printed plastic, graphic albums, envelopes, sleeves, post cards, stickers, die-cuts, embossing and foil stamps). Reduced printing costs combined with a creative industry dominated by professionally trained designers and illustrators allowed unparalleled and abundant ingenuity. This is a pre-Photoshop world where art was still created by the human hand. Design excellence was in full force in an era we will likely not see again: the era of Pop Tags! This collection will provide an invaluable design resource for a first year fashion student to the seasoned entrepreneur or rag industry veteran.


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Product Details
  • ISBN-13: 9780999874912
  • Publisher: Futura House
  • Publisher Imprint: Futura House
  • Height: 216 mm
  • No of Pages: 106
  • Spine Width: 7 mm
  • Width: 216 mm
  • ISBN-10: 0999874918
  • Publisher Date: 18 Aug 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 326 gr


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