Portfolio Management by Alexandra Hofmann - Bookswagon
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Portfolio Management

Portfolio Management


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About the Book

Die zunehmende Diversifizierung von Unternehmen stellt das strategische Management vor neue Aufgaben. Das Konzept des Portfolio Managements greift diese Problematik auf und betrachtet Unternehmenseinheiten und deren Beitrag zur Unternehmensgesamtleistung. Gerade Anfang und Mitte der 80er Jahre erfreute es sich großer Beliebtheit und noch heute gehört das Portfolio Management zu den wichtigsten Instrumenten des strategischen Managements und Controllings. Seit Ende der 90er Jahre wird das Portfolio Management neu diskutiert, da seine Denkweise in der strategischen Unternehmensführung beinahe als selbstverständlich gilt. Das Konzept bietet einen Bezugsrahmen zur Betrachtung aller Produkte, Märkte, Technologien, Kunden etc. eines Unternehmens als Ganzes, ohne zwangsläufig ein konkretes Modell einzusetzen. Um zu einem solchen Selbstverständnis zu gelangen, müssen zunächst die Grundlagen des Portfolio Managements verstanden werden. Es muss ein Gefühl dafür entwickelt werden, welche Methode bei welchen Unternehmensgegebenheiten geeignet ist. In der Literatur werden zahlreiche Methoden des Portfolio Managements genannt, wie beispielsweise das Marktwachstums-/Marktanteils-Portfolio, das Marktattraktivitäts-/Wettbewerbsstärken-Portfolio, das Marktlebenszyklus-/Wettbewerbspositions-Portfolio, das Technologie-/Prognose-Portfolio, das Geschäftsfeld-/Ressourcen-Portfolio, das Produkt-/Länder-Portfolio, das Länder-/Regionen-Portfolio, das Beschaffungs-Portfolio, das Kundenattraktivitäts-/Wettbewerbspositions-Portfolio, Personal-Portfolios, Portfolios für unternehmensinterne Leistungen, das Ökologie-Portfolio oder das Anforderungsportfolio. Der Fokus liegt in dieser Arbeit auf absatzmarktorientierten, ressourcenorientieren und kundenorientierten Ansätzen des Portfolio Managements. Diese Auswahl gibt einen Einblick in die Vielfältigkeit der Methoden und vermittelt ein grundlegendes Verständnis für den Aufbau, die Vorgehensweise, die Möglichkeiten und die Grenzen des Portfolio Ma


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Product Details
  • ISBN-13: 9783958200951
  • Publisher: Bachelor + Master Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine Untersuchung von Möglichkeiten und Grenzen der verschiedenen Methoden
  • Width: 178 mm
  • ISBN-10: 3958200958
  • Publisher Date: 14 Aug 2014
  • Height: 254 mm
  • No of Pages: 72
  • Spine Width: 4 mm
  • Weight: 190 gr


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