Posicionamiento de Marca, caso BMW by César Mora Márquez
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Posicionamiento de Marca, caso BMW

Posicionamiento de Marca, caso BMW


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About the Book

Las tribulaciones que determina la empresa en los futuros deseos de los consumidores a través del posicionamiento, analizando la subjetividad de las pautas individuales del futuro cliente, se hace tarea ardua y excelsa en el paradigma del sector automovilístico.El posicionamiento como proceso émulo a la hora de enfatizar los atributos de la marca y crear el subterfugio adecuado respecto a la competencia, hace baladí ensayos primigenios de los primeros tratados de la llamada mercadotecnia. La gestión de marca no es un proceso estólido ni espurio ya que determina la estrategia y a su vez embelesa la posición con la competencia.En los circunloquios nos encontramos con la posición de la marca, la imagen, como un conjunto de asociaciones pareidolias y la identidad de lamarca El posicionamiento como identidad de la marca debe ser fungible y bien definido.En este libro relacionamos esa identidad de la marca con el factótum del posicionamiento, siendo una pareja impertérrita ante el mercado.


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Product Details
  • ISBN-13: 9786202811781
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editorial Academica Espanola
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 6202811781
  • Publisher Date: 16 Oct 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 154 gr


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