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Positionierung des spanischen Weins auf dem tschechischen Markt

Positionierung des spanischen Weins auf dem tschechischen Markt


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About the Book

Ziel dieses Buches ist es, die Stellung des spanischen Weins in der Tschechischen Republik zu analysieren, da die Nachfrage nach Wein in den letzten Jahren stark zugenommen hat, obwohl das Land historisch gesehen mit dem Bierkonsum verbunden ist. Auf der Grundlage eines gemischten Forschungsansatzes verdeutlicht diese Untersuchung den geringen Kenntnisstand und die geringe Wertschätzung von Wein aus dem iberischen Land auf dem tschechischen Markt. Diese Erkenntnisse werden genutzt, um Vorschläge für Weinproduzenten und -händler in Spanien zu erarbeiten, damit sie ihre derzeitige Position in diesem Land verbessern oder Markteintrittsstrategien entwickeln können, falls sie noch nicht auf dem tschechischen Markt vertreten sind. Insbesondere wird die Bedeutung der Handelspraktiken für die Verbesserung der Kenntnisse über den spanischen Wein sowie für die Stärkung der Verbindung zwischen der Marke Spanien und seinem Wein hervorgehoben. Auf diese Weise kann das Buch sowohl für Akademiker, die sich mit der Positionierung des spanischen Weins auf ausländischen Märkten befassen wollen, als auch für Fachleute des Weinsektors, die ihre Marketingkapazitäten in der Tschechischen Republik verbessern wollen, von Nutzen sein.


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Product Details
  • ISBN-13: 9786205347638
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6205347636
  • Publisher Date: 10 Nov 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 186 gr


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