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positionnement du vin espagnol sur le marché tchèque

positionnement du vin espagnol sur le marché tchèque


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About the Book

L'objectif de ce livre est d'analyser la position du vin espagnol en République tchèque, étant donné que, malgré l'association historique du pays avec la consommation de bière, sa demande de vin a augmenté de manière significative ces dernières années. Basée sur une approche de recherche mixte, cette recherche met en évidence le faible niveau de connaissance et d'appréciation du vin du pays ibérique sur le marché tchèque. Ces résultats sont utilisés pour créer des propositions de valeur pour les producteurs et distributeurs de vin en Espagne afin qu'ils puissent améliorer leur position actuelle dans ce pays ou développer des stratégies d'entrée s'ils ne sont pas encore présents sur le marché tchèque. En particulier, l'accent est mis sur l'importance des pratiques commerciales pour accroître la connaissance du vin espagnol, ainsi que pour renforcer le lien entre la marque Espagne et son vin. De cette façon, le livre peut être utile tant aux universitaires qui veulent approfondir le positionnement du vin espagnol sur les marchés étrangers qu'aux professionnels du secteur du vin qui veulent améliorer leur capacité de commercialisation en République tchèque.


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Product Details
  • ISBN-13: 9786205347645
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6205347644
  • Publisher Date: 10 Nov 2022
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 186 gr


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