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About the Book

How to access the power and profitability of pro bono resources


Savvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources. However, businesses are an often overlooked as an effective source of skilled professionals who can supply the needed skills. This book shares the acclaimed Taproot Foundation's pro bono best practices and shows nonprofit managers to apply them to their own unique challenges in a low-to-no-cost way. The author offers keys to identifying opportunities for using pro bono sources, recruiting pro bono resources, and managing pro bono projects effectively.


  • Reveals how a nonprofit can partner with a global corporations to further their mission in an effective and low-cost manner
  • Aaron Hurst is the president and founder of the Taproot Foundation who pioneered a new field in community investment and continually breaks new ground through its signature, catalytic programs designed for the emerging global pro bono marketplace
  • Gives nonprofit managers and staff the keys to identifying opportunities for using pro bono resources

Taproot's Aaron Hurst offers a hands-on guide to managing and engaging pro bono resources directed at nonprofit organizations.



About the Author:

Aaron Hurst is the president of Taproot Foundation. He is one of the nation's most recognized social entrepreneurs, and a leading advocate of pro bono service. He is also the author of the inspirational Mommy and Daddy Do It Pro Bono.

Taproot Foundation, founded in 2001, leads the rapidly expanding pro bono marketplace. Taproot has served more than 1,300 nonprofit organizations through its award-winning Service Grant Program, designed pro bono programs for dozens of leading companies, and sparked key national pro bono initiatives such as Billion + Change.


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Product Details
  • ISBN-13: 9781118140956
  • Publisher: John Wiley & Sons
  • Publisher Imprint: John Wiley & Sons
  • Depth: 25
  • Height: 277 mm
  • No of Pages: 272
  • Series Title: Jossey-Bass Nonprofit Guidebook
  • Sub Title: The Nonprofit's Step-by-Step Guide to: Scoping, Securing, Managing, Scaling Pro Bono Resources
  • Width: 216 mm
  • ISBN-10: 1118140958
  • Publisher Date: 19 Sep 2012
  • Binding: Paperback
  • Edition: 1 Original
  • Language: English
  • Returnable: N
  • Spine Width: 23 mm
  • Weight: 933 gr


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