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PR politischer Frauenorganisationen in Österreich

PR politischer Frauenorganisationen in Österreich


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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: Sehr Gut, Universität Wien (Institut für Publizistik und Kommunikationswissenschaften), Veranstaltung: Übung "Gender und PR", Sprache: Deutsch, Abstract: Die vorliegende Arbeit wurde im Rahmen des Seminars "Gender und PR", das wir als Teil unseres "Praxisfeldes PR" absolvieren, verfasst. Politik spielt für uns alle drei im täglichen Erleben, teils beruflich und auch während des Studiums - in der Fächerkombination legen wir auch Prüfungen an der Fakultät für Politikwissenschaften ab - eine wichtige Rolle. Daher haben wir uns entschlossen als Teilaspekt des großen Themenbereichs "Gender und PR" die Öffentlichkeitsarbeit politischer Frauenorganisationen zu untersuchen. Ziel der Arbeit ist es, die Public Relations politischer Frauenorganisationen zu beschreiben, daraus Gesetzmäßigkeiten abzulesen, Spezifika herauszufinden und etwaige Unterschiede zur PR anderer (politischer) Organisationen zu benennen. Es sollen gültige Erkenntnisse für die politische Landschaft gefunden werden. Für die Untersuchung greifen wir auf persönliche Erfahrungen und daraus gezogene Schlüsse zurück, die wir entsprechend argumentieren, aber auch auf Grundlagen-Literatur zu Öffentlichkeitsarbeit und politischer Kommunikation. Die Arbeit besteht im Wesentlichen aus zwei Teilen: Im ersten Teil überwiegen politische Inhalte und inhaltliche Grundlagen zur (Kommunikations-)Tätigkeit der untersuchten Organisationen; im zweiten Teil gehen wir näher auf PR-spezifische Aspekte, also PR-Modelle und die PR-Praxis der Organisationen ein. In einer abschließenden Schlussfolgerung ziehen wir dann Resümee über die Ergebnisse der Arbeit.


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Product Details
  • ISBN-13: 9783640304448
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 118 gr
  • ISBN-10: 3640304446
  • Publisher Date: 27 Apr 2009
  • Height: 210 mm
  • No of Pages: 42
  • Series Title: German
  • Sub Title: Vergleich und Überblick
  • Width: 148 mm


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