A PR Practitioner's Guide to Activist Groups by Keva Silversmith
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A PR Practitioner's Guide to Activist Groups

A PR Practitioner's Guide to Activist Groups


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About the Book

Activist campaigns occur so far outside the normal course of business that few executives have given any thought to how to handle such a challenge. Activist groups exploit this individual and institutional naivety with strategies and tactics that have been validated over the last 50 years. A company's response to activist demands is foremost a business decision, and then a communications undertaking. The public relations department becomes the focus for clever activists and battle-weary executives who all come calling for answers. With examples pulled from today's headlines, Keva Silversmith offers corporate leaders, business executives and above all public relations professionals a philosophical and practical approach to engaging with activist groups.
About the Author: Keva Silversmith is an accomplished public relations professional with deep, hands-on experience across the spectrum of communications roles and tactics. He has worked as a lead communicator in the private sector, government and the non-profit world. Educated as an attorney, Silversmith brings strategic insight to reputation management and crisis communications.


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Product Details
  • ISBN-13: 9781497319073
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 216 mm
  • No of Pages: 38
  • Series Title: English
  • Sub Title: When and How to Respond
  • Width: 140 mm
  • ISBN-10: 1497319072
  • Publisher Date: 22 Mar 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 104 gr


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