The Practical Guide to Multicultural Marketing by Adriana Waterston
Home > Business & Economics > Business & management > Sales & marketing > Public relations > The Practical Guide to Multicultural Marketing
The Practical Guide to Multicultural Marketing

The Practical Guide to Multicultural Marketing


     0     
5
4
3
2
1



International Edition


About the Book

Census 2010 confirms the enormous growth of multicultural households across America: Census 2010 data revealed that the Hispanic population grew by 43% to 50.5 million people; the Asian population grew by 43% to 14.5 million; and the Black population grew by 11% to 37.7 million. In contrast, the White population grew by 1% to 196.8 million. And you can be sure that America's future growth will continue to be driven by multicultural populations.This fact is a game-changer for any business today: Indeed, the result of the recent, 2012 presidential election dramatically illustrates the importance and impact of America's multicultural populations. It couldn't be more clear that not having a multicultural marketing strategy today is simply not an option. For success today and in the future, multicultural needs to be front and center of your business plans. And two leading multicultural marketing experts, Natalie Rouse and Adriana Waterston, have put together the handbook you need to get started! This book offers sound advice on how to be most efficient with your marketing resources when targeting multicultural and international consumer segments with in-language marketing and advertising. There are ideas on ways to reach out and establish yourself in the communities you are targeting. Importantly, the book will help you through the often challenging first step of selling in the idea of multicultural marketing to your internal clients and decision-makers. Finally, Natalie and Adriana will lead you through step-by-step instructions on how to develop and implement your marketing plan with a multicultural, in-language focus, giving real-life examples from someone that's been there. This may be a new territory for you, but you aren't alone! The Practical Guide to Multicultural Marketing will answer many of your questions, will give you ideas to get you thinking outside the box, and will get you started on the path to success. It's time to build your business!


Best Sellers



Product Details
  • ISBN-13: 9780983245469
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Blue Dragon Publishing
  • Height: 216 mm
  • No of Pages: 156
  • Spine Width: 8 mm
  • Weight: 236 gr
  • ISBN-10: 0983245460
  • Publisher Date: 18 Mar 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Best Practices for Planning and Implementing In-Language Market Strategies
  • Width: 140 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The Practical Guide to Multicultural Marketing
Amazon Digital Services LLC - KDP Print US -
The Practical Guide to Multicultural Marketing
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Practical Guide to Multicultural Marketing

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!