Praxishandbuch Innovation by Bernd X Weis at Bookstore UAE
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Praxishandbuch Innovation

Praxishandbuch Innovation


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About the Book

Veröffentlichungen über Innovationen gibt es viele. Was fehlt, ist ein Buch, das den Erfinder konkret darin unterstützt, wie er eine Erfindung im Unternehmen kommunizieren muss, um eine möglichst breite Unterstützung dafür zu finden. Dieses Buch, nun in der 2. Auflage, schließt diese Lücke. Bernd X. Weis beschreibt den Prozess von der Erfindung zur Innovation und stellt die Kommunikationsmittel vor, die es dem Erfinder, dem Entscheider und dem Unternehmen ermöglichen, in einer gemeinsamen und für das Unternehmen nützlichen Sprache die Erfindung zu bewerten und weiterzuentwickeln. Diese Sprache reflektiert sich in einem auf die Erfindung abgestimmten Geschäftsmodell. Der Autor, selbst Inhaber zahlreicher Patente, stellt die dazu notwendigen Werkzeuge vor und integriert sie in den Zusammenhang des Innovationsprozesses.
About the Author:

Dr. Bernd X. Weis setzt sich seit über 30 Jahren mit dem Thema Innovation und dessen Bedeutung für Unternehmen auseinander. Er hat an namhaften Instituten und Forschungseinrichtungen studiert und geforscht (u. a. University of California Santa Barbara) und hält über 40 Patente. Sein Erfahrungsspektrum umfasst leitende Führungspositionen in Forschung, Entwicklung, Produktmanagement und im strategischen Marketing. Er hat über 500 Mitarbeiter aus verschiedenen Bereichen in einem Großunternehmen zum Thema Innovation geschult. Seit 2009 ist er Unternehmensberater und Unternehmer. Er berät Organisationen in Unternehmensstrategie, Marketing und Vertrieb sowie Innovation in allen Facetten.


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Product Details
  • ISBN-13: 9783834946379
  • Publisher: Gabler Verlag
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 300
  • Series Title: German
  • Sub Title: Leitfaden Für Erfinder, Entscheider Und Unternehmen
  • Width: 170 mm
  • ISBN-10: 3834946370
  • Publisher Date: 12 Dec 2013
  • Edition: 0002-2. Aufl. 2014
  • Language: German
  • Returnable: N
  • Spine Width: 17 mm
  • Weight: 562 gr


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