Praxishandbuch Investor Relations by Klaus Rainer Kirchhoff
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Praxishandbuch Investor Relations

Praxishandbuch Investor Relations


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International Edition


About the Book

Im Zuge der aktuellen Entwicklungen auf den internationalen Kapitalmärkten haben die Beziehungen zwischen den Unternehmen und den Investoren - die Investor Relations (IR) - an Bedeutung zugenommen. Wie IR-Verantwortliche auf die neuen Herausforderungen reagieren müssen und welche Instrumente die Investor Relations dafür bieten, zeigt das anerkannte Standardwerk der Finanzkommmunikation. Die 2. Auflage wurde komplett überarbeitet und mit neuen, praxisnahen Beiträgen von Unternehmen, Analysten und Experten erweitert. Neu sind u. a. ein Überblick der aktuellen rechtlichen Veränderungen, Beiträge zu Vertrauen im Rahmen der IR und Krisenkommunikation, XBRL und Finanzberichterstattung, Finanzkommunikation im Mittelstand und Online Investor Relations. Das Buch enthält den aktuellen Stand des Fachwissens. Für die hohe fachliche Qualität stehen namhafte Herausgeber und Autoren - alle mit langjähriger, vielfach internationaler Erfahrung auf dem Gebiet der Finanzkommunikation.
About the Author: Manfred Piwinger ist als freier Consultant im Bereich Image- und Kommunikationsberatung tätig und Lehrbeauftragter am Institut für Kommunikations- und Medienwissenschaft der Universität Leipzig.
Klaus Rainer Kirchhoff ist Rechtsanwalt und Vorstandsvorsitzender eines Beratungsunternehmens für Investor Relations/Finanzkommunikation.


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Product Details
  • ISBN-13: 9783834916365
  • Publisher: Gabler Verlag
  • Binding: Hardback
  • Height: 240 mm
  • No of Pages: 528
  • Series Title: German
  • Sub Title: Das Standardwerk Der Finanzkommunikation
  • Width: 170 mm
  • ISBN-10: 3834916366
  • Publisher Date: 28 Apr 2009
  • Edition: 0002-2., Uberarb. U.
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 750 gr


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