Praxishandbuch Vertrieb: Sales Management in der Konsumguterindustrie
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Praxishandbuch Vertrieb: Sales Management in der Konsumguterindustrie

Praxishandbuch Vertrieb: Sales Management in der Konsumguterindustrie


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About the Book

Unternehmen sind bestrebt, qualitativ hochwertige Produkte oder besonders kundenorientierte Dienstleistungen anzubieten, um sich erfolgreich auf dem Markt zu platzieren. Doch der ganze Aufwand ist umsonst, wenn diese Produkte nicht den Weg zum Kunden finden.Das Handbuch beleuchtet alle zentralen und praxisrelevanten Vertriebsthemen und erlautert diese anhand von Fallstudien mit Losungsskizzen verstandlich und einpragsam. Basierend auf ihrer vielseitigen Erfahrung gibt die Autorin Antworten auf grundlegende Was bedeutet Vertriebsmanagement in der Konsumguterindustrie? Wie ist der Vertrieb strukturiert? Welches Wissen wird in den einzelnen Vertriebsbereichen benotigt? Welche Karrierechancen bietet der Vertrieb? Und warum sind die vorherrschenden Vorurteile nicht mehr zeitgemaß?Ein Standardwerk fur Studierende, Praktiker und Quereinsteiger, die einen schnellen Einstieg in das Thema Vertrieb suchen.


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Product Details
  • ISBN-13: 9783867646956
  • Publisher: Uvk Verlag
  • ISBN-10: 3867646953
  • Publisher Date: 5/9/2016


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Praxishandbuch Vertrieb: Sales Management in der Konsumguterindustrie
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