Praxisratgeber Entrepreneurship
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Praxisratgeber Entrepreneurship: Mit der SEAM-Methode zu erfolgreicher Unternehmensgründung und -entwicklung

Praxisratgeber Entrepreneurship: Mit der SEAM-Methode zu erfolgreicher Unternehmensgründung und -entwicklung

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About the Book

?Dieses Fachbuch ist für alle geschrieben, die ein Unternehmen gründen, verbessern oder weiterentwickeln wollen. Mit seinen theoretischen Grundlagen und klaren praktischen Empfehlungen ist das Buch unverzichtbar für Entrepreneure, Gründungsinteressierte, Unternehmensentwickler, Anbieter von Förderprogrammen, Banken und Investoren. Es eignet sich auch hervorragend als Teil des Lehrplans in jedem Entrepreneurship-Kurs. Basierend auf moderner Entrepreneurship-Theorie, eigenen empirischen Erkenntnissen sowie dem Feedback von über 25.000 Entrepreneuren haben die Autoren, unterstützt durch das professionelle Umfeld an der Norwegian University of Science and Technology und der Universität Leipzig, ein Vorgehensmodell entwickelt, welches den Aufbau und die kontinuierliche Verbesserung von Entrepreneurship-Projekten ermöglicht. Das Modell, genannt S-E-A-M (Systemic Entrepreneurship Activity Method), besteht aus sieben Schritten, die ausführlich beschrieben und anhand von praktischenBeispielen erläutert werden.Für den deutschen Markt wurde das Fachbuch aus dem Norwegischen übersetzt und von den Autoren aktualisiert und erweitert. Der Inhalt Die Entrepreneurship-Theorie S-E-A-M – Die systemische Methode entrepreneurialer Aktivitäten Sinn und Zweck; Ressourcen Geschäftsidee und -modell Ziele und Aufgaben  Forecast – Prognose der Geschäftsentwicklung

Table of Contents:
Hintergrund und Einführung.- TEIL I: Die Entrepreneurship-Theorie, die du brauchst.- Wie viel Theorie brauchst du?.- S-E-A-M - Die systemische Methode entrepreneurialer Aktivitäten.-  TEIL II: Eine einfache Methode zur Projektentwicklung.- Sinn und Zweck.- Ressourcen.- Geschäftsidee.- Geschäftsmodell.- Ziele.- Aufgaben.- Forecast -  Prognose der Geschäftsentwicklung.


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Product Details
  • ISBN-13: 9783658367107
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Paperback
  • Language: gernor
  • Returnable: Y
  • Width: 168 mm
  • ISBN-10: 3658367105
  • Publisher Date: 04 May 2022
  • Height: 240 mm
  • No of Pages: 150
  • Sub Title: Mit der SEAM-Methode zu erfolgreicher Unternehmensgründung und -entwicklung


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