"What does AI mean for your business? Read this book to find out." -- Hal Varian, Chief Economist, Google
Artificial intelligence seems to do the impossible, magically bringing machines to life--driving cars, trading stocks, and teaching children. But facing the sea change that AI brings can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many either cower in fear or predict an impossibly sunny future.
But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by executives, policy makers, investors, and entrepreneurs.
In this newly revised and expanded edition, the authors illustrate how, when AI is framed as cheap prediction, its extraordinary potential becomes clear:
- Prediction is at the heart of making decisions amid uncertainty. Our businesses and personal lives are riddled with such decisions.
- Prediction tools increase productivity--operating machines, handling documents, communicating with customers.
- Uncertainty constrains strategy. Better prediction creates opportunities for new business strategies to compete.
Reflecting on the book's reception, the authors reset the context, describing the striking impact the book has had and how its argument and its implications are playing out in the real world. And in new material, they explain how prediction fits into decision-making processes and how foundational technologies such as quantum computing will impact business choices.
Penetrating, insightful, and practical, Prediction Machines will help you navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.
About the Author: Ajay Agrawal is Professor of Strategic Management and Geoffrey Taber Chair in Entrepreneurship and Innovation at the University of Toronto's Rotman School of Management. He is founder of the Creative Destruction Lab, cofounder of Next 36 and Next AI, and cofounder of Sanctuary, an AI/robotics company. Ajay conducts research on the economics of innovation and is a research associate at the National Bureau of Economic Research and faculty affiliate at the Vector Institute for Artificial Intelligence.
Joshua Gans is the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship and Professor of Strategic Management at Toronto's Rotman School of Management. He is Chief Economist of the Creative Destruction Lab, department editor (Strategy) at Management Science, and cofounder and managing director of Core Economic Research. Joshua has published numerous books on innovation, disruption, entrepreneurship, and most recently, pandemic economics. He is a research associate at the National Bureau of Economic Research, a research affiliate at MIT, a senior academic fellow at the e61 Institute, a distinguished fellow of the Luohan Academy, and a fellow of the Academy of Social Sciences in Australia.
Avi Goldfarb is the Rotman Chair in AI and Healthcare and Professor of Marketing at Toronto's Rotman School of Management. Avi is also Chief Data Scientist at the Creative Destruction Lab, a fellow at Behavioral Economics in Action at Rotman, a faculty affiliate at the Vector Institute for Artificial Intelligence, and a research associate at the National Bureau of Economic Research. A former senior editor at Marketing Science, Avi conducts research on privacy and the economics of technology.
